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We have annotated this recording for you (see the blue dots at the bottom of the recording) to make it easier for you to start/stop the recording and watch it more than once, or to return to a specific part again.
These two live sessions took place on Monday 9 January and Wednesday 25 January. You can find the recordings below.Patricia van den Akker & Anne-Marie Shepherd – The Design Trust – the online business school for designers, makers & other creative professionals
We have annotated this recording for you (see the blue dots at the bottom of the recording) to make it easier for you to start/stop the recording and watch it in more than one sitting, or to return to a specific part again. Then we start working on the marketing fundamentals: What do you want to be known for? (see p. 33); “People only buy from people they know, like & trust” (p. 34), and How to get to know your ideal clients (see p. 38 – 41) Patricia shares some vidual examples here too on key marketing actions. She highlights some of the key concepts and planning tools in the diary and the journal that you can start working with. The Quarterly Review & Planning sections are a key part of the planning system that Patricia created for creatives. These exercises appear at the start/end of each quarter (Dec/Jan, March/April, June/July, Sept/Oct). In this session Patricia explains: How to create a more sustainable business? Setting goals for yourself, your finances, marketing and creative production.What are the Quarterly exercises? What is special about 90 days or quarterly planning? Why is quarterly and seasonal planning so useful, especially for creatives? Are you new to our planning system for creatives? Not sure where to start? Then this intro session is a good starting point for you. In this 55min recording Patricia will explain to you: We annotated this recording for you (see the blue dots at the bottom of the screen) whichs makes it easier to watch a specific part (again, later on!) or to stop/start the recording if you don’t want to watch it all in one go!
Because of these practices, huge numbers of diaries and notebooks get scrapped, when past their ‘sell-by’ date. And unforgivable amounts of climate-offensive and environment-ruining journeys are made repeatedly, across 1,000s of sea or air miles. You choose a cover design that reflects your unique personality. And you make it a talking point. You add your own personalised text: You are Reflective, Informative, Motivational, Humorous – you delight yourself daily with a unique sense of ownership. And when it comes to gift-giving, you like to be a bit different: a personalised diary or personalised journal let's you include that special touch that makes all the difference. PLEASE NOTE: You don’t have to watch this recording in one session! If you are new to our planning system then start at the beginning with the introduction, but if you want to jump straight ahead to the Wheel exercises or get ideas on what actions to work on then you can go straight to those sections! Move your mouse over the blue dots to see what topics are covered.
Christmas Gifts
A good diary is worth its weight in gold. It can hold all your plans, be a place for your thoughts or just be something to doodle in from time to time. We've pulled together some of the most Frequently Asked Questions about buying a diary to make it easier for you. This is a guided session of the End of Year review (see the far end of your diary or journal) and with some extra exercises too! Make yourself comfortable and spend 1-2 hours to reflect. It’s a really great habit to do, and to have some quiet reflection time. Enjoy!
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