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Party City Holdings inc. – party goods, balloons, Halloween costumes and accessories (US & Canada – via Nelvana in Canada) To further extend the footprint of the global hit through the region, BBC Studios appointed as its licensing agents Panaderia for Mexico, Lotus Global for Brazil and Tycoon for South and Central America (excluding Mexico and Brazil).
These licensing agreements follow closely on the heels of the announcement of BBC Studios’ new global partnership with Hasbro for co-branded Monopoly Jr. and Trouble games along with Play-Doh. VTech have also announced details of their Bluey products which are set to go on sale this year in the US, Canada, Australia and UK with New Zealand and France to follow. Love for Bluey continues to soar all across the globe, and we’re excited to be teaming up with each of these category-leading companies to provide many new ways for preschoolers and their families to experience the fun and imaginative adventures that make the series such a standout." — Suzy Raia, SVP Consumer Products and Business Development, BBC Studios Americas Our amazing toy range is big on fun, and just as big on value! As part of our Specialbuys, they vary throughout the year depending on the season. Alison Downie, Global Licensing and Brand Director for HTI Group, said: “We are thrilled to be partnering with BBC Studios once again on another hugely popular pre-school show. Bluey will be made very welcome here at HTI Toys and we are excited to develop a range of toys that complement Bluey’s love of play.” Ball, Bounce & Sport inc. dba Hedstrom – playballs, hoppers, sport ball, over the door hoop and bowling sets (US)In Mexico, the Bluey licensing programme keeps expanding into other categories following Bandai’s very successful toy launch last year. Starting this June and extending into the fall, new licensed assortments ranging from party goods to apparel and publishing will launch in Mexico, with the following partners: Granmark, Ruz, Stor, Union Kids, Novelty Corp and Penguin Random House. In summer, you’ll find all sorts of great outdoor toys and games, with trampolines, climbing frames, bouncy castles, garden games and sports like tennis and badminton, waterslides and much more. And with bigger outdoor toys, we can even deliver them direct to your door. In addition, BBC Studios has just signed a new pan-European deal (inc. UK) with HTI Toys for large role play, cases, bubbles and outdoor toys.
Australia is the home of Bluey and fans here are absolutely buzzing about the new June episodes,” said Kate O’Connor, Head of Licensing and Brands, BBC Studios ANZ. “The second half of 2022 will bring more exciting Bluey news that we can’t wait to surprise our fans with!” UK Season three of Bluey debuted on ABC TV in Australia in November 2021 and is set to be released globally on Disney platforms later this year. US and Canada Mad Engine – apparel and accessories (US); apparel, sleepwear, underwear, hosiery and winter accessories, via Nelvana (Canada)
Stimulating senses
The Bluey toys produced by global master toy licensee Moose Toys are distributed locally by Candide in Brazil and are expected to launch in Q3 2022. Apparel, accessories, publishing and party items will follow to market in time for Christmas. Later this year, even more fun and engaging Bluey products will be distributed locally by Imexporta in Chile and Peru; Caffaro in Argentina and Boing Toys in Colombia, Ecuador, Peru, Bolivia, Paraguay, Uruguay, Central America and the Caribbean islands. Australia and New Zealand Consumer demand for Bluey products is very strong and we look forward to working with these partners to develop offerings that will enhance fans' connection to the brand every day.” And if your kids have their favourite characters from TV, film or books, you’ll always find a host of licensed toys and merchandise ranging from action figures to play sets to dressing up outfits, plus things for their bedrooms such as cushions and duvet sets.
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