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From 2005 to 2007, Cameron worked with a handful of designers, including famed fantasy illustrator Wayne Barlowe and renowned concept artist Jordu Schell, to shape the design of the Na'vi with paintings and physical sculptures when Cameron felt that 3-D brush renderings were not capturing his vision, [53] often working together in the kitchen of Cameron's Malibu home. [54] In July 2006, Cameron announced that he would film Avatar for a mid-2008 release and planned to begin principal photography with an established cast by February 2007. [55] The following August, the visual effects studio Weta Digital signed on to help Cameron produce Avatar. [56] Stan Winston, who had collaborated with Cameron in the past, joined Avatar to help with the film's designs. [57] Production design for the film took several years. The film had two different production designers, and two separate art departments, one of which focused on the flora and fauna of Pandora, and another that created human machines and human factors. [58] In September 2006, Cameron was announced to be using his own Reality Camera System to film in 3-D. The system would use two high-definition cameras in a single camera body to create depth perception. [59]

Cameron chose Ubisoft Montreal to create an Avatar game for the film in 2007. The filmmakers and game developers collaborated heavily, and Cameron decided to include some of Ubisoft's vehicle and creature designs in the film. [147] Avatar: The Game was released on December 1, 2009, [148] for most home video game consoles ( PlayStation 3, Xbox 360, Wii, Nintendo DS, iPhone) and Microsoft Windows, and December 8 for PlayStation Portable. A second game, Avatar: Frontiers of Pandora, was under development as of 2021. Seymour, Mike (March 29, 2010). "Exclusive: Foundry NAB Preview". FX Guide . Retrieved December 21, 2010. Ebert, Roger (December 11, 2009). "Avatar". Chicago Sun-Times. Archived from the original on December 13, 2009 . Retrieved December 17, 2009.a b c d Levin, Josh (December 10, 2009). "Here Come the Cats With Human Boobs. Is Avatar destined to flop?". Slate. Archived from the original on December 17, 2009 . Retrieved April 27, 2022. Siegel, Jake (February 5, 2010). "Cameron Says Microsoft's Role in 'Avatar' Was Key". Microsoft. Archived from the original on January 6, 2012 . Retrieved December 21, 2010. Vaughan, Owen (November 30, 2009). "James Horner: 'Scoring Avatar has been the most difficult job I've done' ". The Times. London . Retrieved February 8, 2010. (Subscription required.)

Fox confirms Horner on Cameron's 'Avatar' " (PDF). FilmMusic Weekly. June 19, 2007. Archived from the original (PDF) on November 29, 2007 . Retrieved January 25, 2010. Avatar 3D Blu-ray: Limited 3D Edition". Blu-ray.com. Archived from the original on March 16, 2017 . Retrieved November 8, 2012. The first scoring sessions were planned to take place in early 2009. [98] During production, Horner promised Cameron that he would not work on any other project except for Avatar and reportedly worked on the score from four in the morning until ten at night throughout the process. He stated in an interview, " Avatar has been the most difficult film I have worked on and the biggest job I have undertaken." [99] Horner composed the score as two different scores merged into one. He first created a score that reflected the Na'vi way of sound and then combined it with a separate "traditional" score to drive the film. [69] a b Power, Ed (July 24, 2020). "Avatar amnesia: how the world forgot about the biggest film of all time". The Telegraph. ISSN 0307-1235 . Retrieved September 25, 2022.All-Time Best-Selling Blu-ray Titles in the United States". The Numbers. Nash Information Services . Retrieved January 25, 2015. Anders, Charlie Jane (December 10, 2009). "Avatar Started As A Four-Month, Late-Night Jam Session At James Cameron's House". Gizmodo . Retrieved April 27, 2022. Williamson, Kevin. "Paraplegic role helps Worthington find his feet". The London Free Press. Archived from the original on January 30, 2010 . Retrieved January 1, 2010. Weaver and Cameron appeared at additional panels to promote the film, speaking on the 23rd [125] and 24th [126] [127] respectively. James Cameron announced at the Comic-Con Avatar Panel that August 21 will be ' Avatar Day'. On this day, the trailer was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day. [128]