BIC 4 Colours Fluo Ballpoint Pen Black, Blue, Red and Fluorescent Yellow Ink Colours 1 Pack

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a b Waka, Brenda. "Response Strategies of Haco Industries Kenya Limited to the Challenges of Counterfeit Products in East Africa" (PDF). Haco Industries Kenya Limited . Retrieved 21 April 2017– via University of Nairobi Digital Repository. BIC® Pivo Chrome combines clean lines and chrome trim in a professional, compelling, twist-action promotional pen. BIC® Clic Pen: A classic BIC design that you can make uniquely your own thanks to a rainbow of two-tone barrel colors. a b c d Fletcher, Alan, ed. (2006). Phaidon Design Classics – Volume 2 (1. publ.ed.). London: Phaidon Press. ISBN 0-7148-4399-7. a b "Humble Masterpieces" (PDF). New York: The Museum of Modern Art. 27 September 2004 . Retrieved 13 March 2017.

The BIC Cristal (stylised as BiC Cristal and also known as the Bic pen) is an inexpensive, disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France. It was introduced in 1950 and is the best-selling pen in the world, with the 100 billionth sold in September 2006. It has become the archetypal ballpoint pen and is considered ubiquitous, [1] to the extent that the Museum of Modern Art has made it a permanent part of its collection. Its hexagonal form and design mimics a standard pencil and it is sold in six types of point and 18 colours around the world. Promotional BIC® Pens come in a wide variety of styles and designs. There’s a type of BIC® pen to suit every brand, budget, and occasion, from customer service counters to office supply cabinets, special events, and direct mail campaigns. Custom BIC® Clic Pensa b Stamp, Jimmy. "The Universal Typeface Project Averages the World's Handwriting to Produce an Incredibly Average Font". Smithsonian . Retrieved 15 March 2017. Let’s put it another way. No matter what the pen looks like, it’s the three letters and the mascot that sell it. When we see BIC, we know BIC. We recognise BIC. We want to hold BIC in our hands and use it precisely because we’ve recognised it. That kind of marketing can be powerful if used right, which is why it’s no wonder that so many huge brands still opt for BIC promotional pens as branded gifts and corporate merchandise. Promotion for a fraction of a cost The BIC® Pivo pen is a modern, twist-action promotional BIC pen that comes in myriad color options and combinations.

Liszewski, Andrew (28 January 2014). "The Classic Bic Pen Now Works On Your Smartphone Display Too". Gizmodo . Retrieved 17 March 2017. BIC, the company, is not new. In fact, it has a history that spans decades, closer to a century, really. And like any other company, BIC has had its ups and downs. But it’s thanks to all of those growing pains that the brand still stands strong today as one of the best-known pen manufacturers.

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Vinjamuri, David. "Bic For Her: What They Were Actually Thinking (As Told By A Man Who Worked On Tampons)". Forbes . Retrieved 17 April 2017. BIC® Tri-Stic WideBody: A comfortable grip and three sides for your messaging means hours of comfortable writing plus branding visibility from every angle.

In September 2006, the Bic Cristal was declared the best selling pen in the world after the 100 billionth was sold. [9] Design [ edit ] Four Bic Cristal pens and additional caps

BIC® WideBody Message: A cozy grip and rotating messages make this custom BIC pen especially unique. This point sort of melds with the first two, but on a different level. When people see that we use a brand-name pen as a promotional gift, that already gives off an air of professionalism and trust, and with a company like BIC, it goes deeper than that. Namely, it’s what we like to call “respect by association.”

And speaking of results, nowadays, virality online (as well as offline) can’t come without some recognition. “Hey, I know that girl! She does those cute videos on TikTok!” Imagine that level of marketing, but applied to an item, and a useful one at that.Logo branded BIC pens are just what we need for such a tactic. After all, most people use pens, and most people that use pens know what BIC is. With that in mind, we can use an everyday item like a BIC pen to get the word out about our business. BIC pens for all occasions The pen's dimensions are 5 + 7⁄ 8 by 1⁄ 2 inch (14.9cm ×1.3cm) with the cap, [10] or 14.5cm ×0.7cm ( 5 + 11⁄ 16in × 1⁄ 4in) without the cap. In 1961 Bic Orange pen was introduced, featuring a fine 0.8mm (0.031in) point and an orange barrel instead of translucent. Bic makes this pen at its own plants in Europe. a b c Lemon, Michael (28 April 2015). "Bic Cristal Pens | The World's Most Popular Pen". OSU.EDU. Ohio State University . Retrieved 26 March 2017.