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OUAI Detox Shampoo | Clarifying Cleanse for Dirt, Oil, Product and Hard Water Buildup | Get Back to Super Clean, Soft and Refreshed Locks 300ml

£9.9£99Clearance
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If you love the that swishy, bouncy feeling a clarifying shampoo gives you, look out for formulas that can be used daily. We've included a couple in here from Aussie and Aveda that are safe to use on the regular. What's the best clarifying shampoo? Yes! Apply Scalp & Body Scrub first then cleanse with Detox Shampoo. Or mix the two together for a really great lather.

Celebrity hairstylist Cynthia Alvarez agrees, noting that clarifying shampoo is especially helpful for those who use a lot of styling products. "Clarifying shampoos use a unique formula that works like a magnet to attract dirt, dissolve it, and flush it away with water," she says. "[Clarifying shampoo] is specifically formulated to clear buildup and remove any residue from styling products. It prevents bacterial buildup on the scalp, creates volume, thoroughly removes buildup, restores your hair’s PH, and prepares your hair for coloring services." How Often to Use a Clarifying Shampoo Though it's suitable for all hair types (and for color-treated and keratin-treated hair), we think those with oily hair will be particularly fond of this product. It works to completely cut excess oil and product build-up while remaining soft, silky, and gentle-feeling during application. Throughout the testing process, we appreciated the gel-like texture and how well it lathered. We also like that it's fragrance-free—making it an excellent choice for people who are sensitive to smell or find that synthetic fragrances irritate their skin. So how does it reap such great results? It utilizes the power of plant surfactants and hyaluronic acid to remove product build-up and moisturize the scalp, while an ingredient called ApiScalp helps to relieve itchiness.

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After just one use, we noticed a significant improvement in the look and feel of the hair and scalp. Neither looked or felt greasy, there was no product build-up in sight, and we were even able to extend the period in between hair washes. Though it's a bit drying, we love that it's suitable for all hair types and we found that applying a nourishing hair mask after cleansing with this formula helped combat the drying effects. Yes. Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. Alvarez adds, "You should look for moisturizing ingredients like aloe, seaweed and wheat proteins. You also want to look for a shampoo that has physical exfoliation properties."

Clarifying shampoo is formulated to cleanse the hair and scalp of buildup and impurities," explains Gretchen Friese, a certified BosleyMD trichologist. Trichologists, by the way, are medical experts that specialize in hair and scalp health. Friese adds, that clarifying shampoos are "often used by people who are infrequent washers, swimmers, have problems with oily hair, or simply want to refresh their scalp." In terms of ingredients you should stay away from, Alvarez warns that, for best results, "You should avoid parabens, silicons, sulfates, microplastic, and any animal origin ingredients." The Best Clarifying Shampoos But, just as dirt, sweat and pollution can affect your skin, they can affect your scalp too. And, just like you use an oil-based cleanser to remove your makeup, sometimes you need something a little heavier to dislodge all that grime at your roots. Apple Cider Vinegar helps exfoliate and remove flakes, residue and build up, keeping hair healthy and shinyThe Olaplex Bonding Oil contains Corn, Sunflower Seed, Moringa Seed, and Pomegranate Seed oils. Combined, they help to dramatically increase shine, softness, and color vibrancy while minimizing frizz.

Whether your hair and scalp are oily, you live somewhere with hard water, or you just love going five days in between washes and loading up on dry shampoo in the meantime, you can benefit from a clarifying shampoo. Formulated with higher levels of cleansing ingredients, think of these products as shampoos on steroids—souped-up versions that are extra effective at de-gunking both your hair and scalp. The Olaplex No. 3 is a weekly treatment that is part of the Olaplex system. Olaplex has a strong following of fans who, for good reason, love their products. The Hair Perfector treatment strengthens hair from the inside out (thanks to their patented bond-building protein ingredient) and leaves it with visibly better texture.And what does swimming have to do with your hair? Dr. Friese explains, "People who swim often may need to clarify their hair more often to prevent the greenish tinge hair can take on from the chlorine. The same goes for ocean swimmers. A clarifying shampoo can help remove salt buildup on the hair."

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