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Consumer sales in all market groups grew double digits, with especially strong growth in China, the Americas, Western Europe and Asia Pacific. Christiansen said: “For the past two years we’ve made large-scale investments in initiatives designed to support long-term growth. In 2020, we began to see the benefits of these, especially in e-commerce and product innovation. We will further increase investments during the coming year with a continued focus on innovating play, our brand, digitalisation and developing an omnichannel retail network.” Strong portfolio with broad appeal The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.
Sales across its own and partners’ digital retail channels grew strong double digits, indicating the shift to online sales from 2020 continued. Operating profit was at DKK 17.0 billion, an increase of 32 percent compared with 2020, despite ambitious strategic investments and increased freight and raw materials costs. Net profit was at DKK 13.3 billion compared with DKK 9.9 billion in 2020, while free cash flow was at DKK 12.9 billion. The annual is themed around the 40th anniversary of Return of the Jedi and features a Luke Skywalker minifigure. This minifigure is technically unique as it uses the torso and legs from the Endor Speeder Chase Diorama, but switches out the Endor Trooper helmet for hair. So this is a great way to add the Endor variant of Luke Skywalker to your collection at a far cheaper price point. BILLUND, March 10, 2021: The LEGO Group today reported earnings for the full year 2020. Revenue for the year grew 13 percent versus 2019 to DKK 43.7 billion and consumer sales grew 21 percent over the same period. Operating profit was DKK 12.9 billion, an increase of 19 percent compared with 2019. The brand’s global market share grew globally and in its 12 largest countries. The company has delivered strong financial results while also delivering strong non-financial results such as consumer satisfaction (NPS) and people engagement that are both at record high levels. Strategic investments drive in-year and long-term growthThe LEGO Group will continue to accelerate its strategic investments in product innovation, retail channels, production capacity, digitalization, and sustainability to drive in-year and long-term growth.
Net profit was DKK 13.3 billion in 2021 against DKK 9.9 billion in 2020. Profit grew strongly while the Group continued strategic investments to meet long-term growth.All market groups delivered double-digit consumer sales growth thanks to strong execution and the largest and most diverse portfolio ever that brought families together and appealed to builders of all ages and interests. Top-selling themes included LEGO® City, LEGO® Technic, LEGO® Creator Expert, LEGO® Harry Potter™ and LEGO® Star Wars™. The 2021 portfolio was awarded seven ‘Toy of the Year Awards’ from The Toy Association which recognises the year’s top product launches. The recognition is a testament to the creativity and playfulness of the company’s designers and the endless possibilities of the LEGO System in Play. The LEGO Group’s five factories in three continents positioned the company well to navigate through shifting demand in its largest markets. The Harry Potter annual features an Albus Dumbledore minifigure. It’s the red-robed version of the character and includes his wand and a dual-expression head. This particular version of this minifigure has only been featured in one Harry Potter set, 76402: Hogwarts: Dumbledore’s Office. So although it’s not an exclusive minifigure is a much cheaper way to own it.
The LEGO Group CEO, Niels B. Christiansen said: “2022 was a milestone year for the LEGO Group as we celebrated our 90th anniversary. Our strong results show that the LEGO System in Play is more relevant and appealing than ever." The company’s investment in its omnichannel retail ecosystem supported growth in its partners’ and its own channels as physical stores were forced to temporarily close to prevent the spread of COVID-19. The number of visits to LEGO.com doubled compared with the prior year, while the company continued its global store expansion programme. During 2020, it opened 134 new retail stores, including 91 stores in China. This brings the total number of LEGO branded stores globally at the end of 2020 to 678. The company plans to open a further 120 stores in 2021, 80 of those in China.The LEGO Group CEO, Niels B. Christiansen said: “I am grateful for everything the LEGO Group was able to achieve in 2021. Our passionate and committed team of more than 24,000 colleagues showed tremendous dedication and resilience to keep the world playing. Meanwhile, our strong financial performance allows us to further accelerate strategic investments to help us reach more children in the long term.” The LEGO Group believes that learning through play gives children the best opportunity to develop life-long skills that will help them achieve their potential. During 2021, the company reached more than 3.5 million children via donations and local community engagement activities. The LEGO Foundation, which owns 25 percent of the LEGO Group, also pledged DKK 2.8 billion in donations to programmes which give children and families, often those in need or facing crises, the chance to play and learn. During the year, the LEGO Group opened 155 new LEGO branded stores, reaching a total number of 904 stores globally. The company also made further progress on capacity expansion projects at three of its factories, broke ground on a new carbon-neutral run factory in Binh Duong, Vietnam, and announced plans to build a carbon-neutral run factory in Richmond, VA, USA to meet future demand in the Americas. It also accelerated investments in its digital transformation across the business which delivered wide-ranging benefits including improved online experiences for shoppers and partners and expanded building experiences for consumers. Christiansen said: “The momentum we have seen during the past years continued in 2022. It was driven by the investments made during this time which are both paying off now and establishing a foundation for long-term, sustainable growth. We plan to accelerate investments in strategic initiatives in the coming years to build long-term relevance and growth of our brand.” The LEGO Annual isn’t based on a particular theme but the minifigure is best described as a LEGO City character. Ari is a gamer and this minifigure is created from parts found in various LEGO City sets but the minifigure is exclusive to this book. The torso has appeared in three LEGO City sets and the hair in four other sets. Although it’s hidden by the hair, the character is also sporting a hearing aid plus she includes a game controller which is the same element used in the NINJAGO: Prime Empire sets.
View our infographics and fact sheets to get an overview of the LEGO Group's financial, strategic and sustainability highlights: Incapacity Benefit books, or a letter notifying the recipient that the benefit has been awarded Incapacity Benefit or Employment and Support Allowance (ESA).Annual Passholders with additional needs are able to obtain one complimentary Carer Annual Pass - this is transferable between carers; the carer pass is issued to the disabled guests and carers' passes will have the name, date of birth and a photo of the disabled guest. The LEGO Group also continued to invest in its brand through its global brand campaign Rebuild the World and in 2020 was named the world’s most loved brand(1). Innovative and agile omnichannel network During 2021, the LEGO Group will accelerate its investment in digitalisation across the entire business. Its ambition is to develop world-class digital experiences for everyone who interacts with the company from consumers and retail partners to suppliers and employees. To support this effort, the company will expand its digital and technology teams during the year. Christiansen said: “We have a solid digital foundation, but must move faster. The past year has shown the importance of having an agile, responsive business built on strong digital foundations. We will further develop our capabilities in this area so we are well positioned to meet the evolving needs of our retail partners and consumers now, and in the long term.” Investing to create a positive impact for future generations
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