Haig Club Clubman Single Grain Scotch Whisky | 40% vol | 70cl | Matured Exclusively in Bourbon Casks | Scottish Whisky | Notes of Vanilla & Coconut | Also for Whiskey & Cola Drinks

Product Information

Despite an overall briney character, Haig Club’s nose is remarkably sweet. While it’s not particularly intense nor complex is aroma, it is rather pleasant with a smooth eucalyptic nosefeel. Behind its sharp tingle, there were some unexpected notes that I quite enjoyed. For instance, the coconut and Williams pear were quite a surprise. Meanwhile, the butterscotch and toffee, while somewhat flat, weren’t unpleasant to take in.

I actually quite fond of how Haig Club has been presented. Its tall, rectangular bottle is bold yet understated with simple lettering. Meanwhile, the geometric ridges on the side help you keep a firm grip when you’ve had a few too many. Overall, the bottle is actually somewhat reminiscent of gin rather than whisky. From its earliest days, Scotch whisky has attracted people from all over the world with its sophistication, style and distinctive array of flavours. We want to continue in this spirit, bringing to market a special new whisky and introducing new fans to this incredible industry.’ Beginners? Definitely. Those potentially afraid of the traditional whisky codes and cues that stand as a barrier more than an enabler for most? Absolutely. As I’ve already said, this is a whisky for vodka drinkers and gin drinkers, not whisky drinkers. Perhaps it sounds somewhat absurd but I would consider this to be something of a dessert whisky. Indeed, its brine and sour profile would contrast well against sweet dishes. Being somewhat bracing without being overly citrus, it would go wonderfully with a lemon meringue pie.Ronan Beirne, global marketing director for Haig Club, said: ‘Clubman aligns with our long-term ambition to offer a stable of Haig Club expressions at various price points to match different occasions and consumer tastes.’ The brand was named Haig Club – an homage to the distilling family that started it all and a nod to 1920s advertising references that described Haig’s flagship blend as ‘The Clubman’s Whisky’. The deep blue glass has great shelf stand out and evokes images of aftershave bottles of yesteryear as well as the copper finished stopper which, with some weight to it, is iconic in its own right. You will find the current Haig Club whisky range available from specialist whisky shops worldwide such as

The first record of a Haig making whisky was in 1655, when Robert Haig was hauled in front of the church elders for daring to distil on the Sabbath. Almost 100 years later, his great-great-grandson, Robert Haig, married Margaret Stein, and four of their sons became distillers, opening their own plants in Scotland and Ireland. Diageo confirmed that the launch of the luxury expression before Clubman was to establish ‘the premium quality credentials for this category’, but that ‘the time is right’ to introduce a new edition.Its overall texture is quite light but it does have an oily property. However, it’s still a very young blend. Its opening reveals the same Williams pear notes as experienced in the nose alongside some chewy brine and aromatic bay leaf. Haig Club Clubman is a single grain whisky from Cameronbridge distillery, created by master distiller and blender Chris Clark from liquidmatured in ex-Bourboncasks,and isdesigned to drink with cola. Then the design, which is a beautiful aspect of this whisky, something that tells me Diageo are talking only to style of substance and doing so very deliberately, and are speaking directly to the inner needs of Millennial gin and vodka consumers – not whisky drinkers, which is definitely an interesting way to go for the brand and portfolio’s recruitment drive.