Joined in 2023 
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63 About this deal
Pull the outer layer of fluff from your Fluffie Stuffiez to reveal the character underneath. Who will you get? - Milo or Ollie Axolotl? Michelle Lilley, vice president Marketing – EME at MGA, said: “We are thrilled to welcome Fluffie Stuffiez to the MGA family. A huge amount of research and innovation has gone into creating this collection and we are so excited for it to hit the shelves. Fluffie Stuffiez will take the plush toy market to another level while incorporating the ASMR movement and appealing to children’s love of collectability and customization.” Meet the Fluffie Stuffiez! This cast of characters is huggable, ultra fluffy, and big on personality.
On average, it takes about 30-45 minutes to fully pull a small plush to reveal the surprise character underneath and around 1-1.5 hours for a large plush. Fans are encouraged to customise them in different ways and have the freedom to pull off the fluff in fun shapes or designs, such as giving their characters colourful mohawks or mustaches. Targeted at kids ages 6-9 years old, Fluffie Stuffiez has six families of plush to collect – Rainbow, Unicorn, Treats, Bear, Axolotl and Sky – each with a surprise character hiding underneath the first layer of fluff. Select characters range from rare to ultra-rare, like the rainbow-coloured Scout Bear, making them especially collectible and fun to find. Each family has one or two different characters which can be revealed and each character comes in a small and large size with a special hang-tag sharing a quote which speaks to their unique personalities. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. Rewards expire one year from the date they were earned. If a reward has not been redeemed within one year, it will expire and will no longer be available for use. Modification and TerminationSURPRISE CHARACTER REVEAL. Pull the outer layer of fluff from your Fluffie Stuffiez to reveal the character underneath. Who will you get? IN-1 COLLECTABLE PLUSH: Each Fluffie Stuffiez brings the joys of unboxing, collectability, ASMR and fidget fun!
COLLECT THEM ALL. So many fun characters to collect! Choose from the Rainbow, Unicorn, Treats, Axolotl, Bear, and Sky families, in small and large size. MGA Entertainment’s newest plush brand, Fluffie Stuffiez is available now and builds upon the company’s legacy of innovation. CREATIVITY & DIY: Get creative with the different ways you pull your fluff. Give your character a moustache, unibrow, heart cheeks or even a mohawk - there are so many ways to uniquely customise as you pull and reveal.
Includes 1 x Fluffie Stuffiez Axolotl Soft Toy (Styles Vary), 1 x soft squishy storage bag, 1 x character hang tag and 1 x collector's guide STORAGE POUCH: The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play. Its squishiness also makes it a great fidget toy! The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play. You'll fall in love with all of the different families and characters and their unique personalities. Collect them all (sold separately).
STORAGE POUCH.The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play. Its squishiness also makes it a great fidget toy! They're based in convenient locations including supermarkets, newsagents and train stations. Plus they're often open late and on Sundays. INTERACTIVE PLAY: Experience a fun and interactive activity by pulling the fluff off your Fluffie Stuffiez and placing the fluff into the squishy pouch. Fluffie Stuffiez provides hours of fun! STORAGE POUCH. The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play. Its squishiness also makes it a great fidget toy! Fluffy Stuffiez has 3 ways to play - pull it, reveal it and stuff it! There's a surprise Rainbow character hidden underneath. Which character will you reveal? Pixie or Sunny Rainbow? Pull the outer layer of fluff from your Fluffie Stuffiez to reveal the character underneath!Meet the Fluffie Stuffiez! This cast of characters is huggable, ultra fluffy and BIG on personality.
COLLECTIBLE CHARACTER HANG TAG. Open the circle hang tag to learn about your character and attach it to your Fluffie Stuffiez as a keepsake.The soft squishy bag doubles as storage for your pulled fluff and becomes a second friend for extended play. SURPRISE CHARACTER REVEAL: Pull the outer layer of fluff from your Fluffie Stuffiez to reveal the character underneath. Who will you get? Pixie or Sunny Rainbow?
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