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Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too

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Entrepreneurship requires work and hustle, and this is what Gary preaches and preaches incessantly. The hustle done towards one’s passion trumps hustle done just for the sake of getting in a few dollars. The book asks all of us to be a sensible and empathetic individuals before being a hungry shark. Optimism, patience, and downright hard work make good ideas great businesses. While I appreciated the brevity of the book, it did come off as though he was trying to get you to read his 2009 book, Crush It. Which, is a bit weird. Some of the information in the book is out of date now, specifically the chapter focused on Musicaly and the chapter on Voice First seemed out of place. But I will hand it to Gary, he is not afraid of new technology and has a way of getting people to try out those platforms because you really never know what could come of it.

Gary" explains how you can make the most on the biggest social media platforms, but don't offers too much details or profound ideas of how you can use them strategically in your interest.As you’ll see in these blinks, building a personal brand and cultivating it through social media is a route to success accessible to all. And that’s equally true if you’re a frustrated accountant, a food enthusiast ready to share your love of homemade preserves with the world or a fashionista seeking to monetize your sense of style.

For readers not familiar with the earlier book, CRUSHING IT! includes a summary of the Crush It principles. I found this a valuable section, especially since I wasn’t familiar with the first book. The author boils it down to a pretty short list: “What really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.” The author then discusses in detail each of these aspects. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk: Conversation Starters Gary’s latest take on social networking is detailed in Crushing It! He explores the platforms and their possibilities. He also featured the most recent platforms, including Alexa Skills. Start with the annoying parts so I can move to the great ones. Gary Vaynerchuk mentions his previous book like half a million times, everybody in the book mention that book as well, and thank Gary, and God for writing this super super awesome book. It goes like this: and then read his book Crush It! and his life changed of course. Brian Wampler even said: “I probably owe my marriage to this idea. " (from the book, yes?).To overcome these anxieties, Gary advised starting with the right intention. Why do you want to be an entrepreneur? To succeed on a grand scale, you need to work for free, nearly nonstop, and probably for years before any substantial payoff. Creating your personal brand opens countless channels you can use to talk about any topic that inspires you – while you get paid for it. But it won’t come easily. First you must identify and use your skills. Making lots of money requires working nonstop. You can’t copy anyone; you must find your own path and use the principles of personal brand-building to build a following.

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