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The harvest of myrtle begins in November, a centuries-old, unique and precious tradition - like its homeland, Sardinia - which is renewed year after year to create Mirto Zedda Piras. The typical Sardinian liqueur is obtained exclusively from fresh Sardinian myrtle berries, harvested by skilled hands who know the impervious places of the island, where this spontaneous shrub grows, the fruit of which ripens inland and along the sunny and windy coasts of the island, exclusively on wild shrubs. To launch the new bottle, on May 4th and 5th Campari will host the largest drone show ever seen in Europe, lighting up the city’s skyline, specifically Sempione Park– which will be closed to the public for the event, but viewed from across the city. The display will last 12 minutesand bring the iconic Milanese symbolsto life through a spectacular show of illuminations. Key stories from China and related to Chinese travellers are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us. While the specific details of Campari’s secret recipe may remain unknown, barring to the few individuals who are entrusted with its production, the mystique surrounding this red gold only adds to the allure and curiosity of this beloved Italian aperitif. How to drink it
To date, Campari has collaborated with renowned filmmakers, actors, and authors, leaving an indelible mark on the industry. Its iconic advertising campaigns feature notable film personalities, while its sponsorship of high-profile events like the Venice Film Festival and Cannes Film Festival showcases its commitment to the art of filmmaking. The secret recipe, which has remained the same since its creation, is based on some of the natural substances found in the artichokes, including ‘cynarine’. Robust, sweet with primary savours of sugarcane, they reflect the generous climate of Southern Martinique and its unique terroir.
Speaking to The Spirits Business, Julka Villa, group head of marketing, Campari Group, said: “The Campari bottle has been changing shape and evolving alongside Milano, drawing continuous inspiration from the city, since its creation in 1860. To launch the new bottle, Campari will host ‘the largest drone show ever seen in Europe’ on 4 and 5 May, lighting up Milan’s skyline to be viewed from across the city. Campari’s success is tied to its secret infusion of herbs, spices, and fruit peels mixed with carefully-calibrated blends of alcohol and water
For over 160 years, Campari has been an international symbol of good taste, conviviality and, above all, passion. From its vibrant red colour to its bittersweet taste, it has seduced palates and created iconic moments and unique memories for many around the world. Campari’s long-standing tradition of collaborating with renowned artists including Andy Warhol, Ugo Nespolo, Vanessa Beecroft, and Tobias Rehberger, to create iconic and visually captivating advertisements, allowed the drinks-maker to infuse its brand with creativity and innovation, making its campaigns stand out. Moreover, Campari has enlisted numerous celebrities, including Uma Thurman, Hudson, Penélope Cruz, and Clive Owen, to be the faces of its campaigns, further solidifying their connection to the world of entertainment and popular culture. After ten years, Campari is announcing the evolution redesign of its bottle inspired by Milano, birthplace of the Aperitivo ritual, with an innovative and timeless design.
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The display will last 12 minutes and bring the ‘iconic’ Milanese symbols to life through a spectacular show of illuminations. In existence for over three centuries, Trois Rivières sugarcane plantation is an integral part of Martinique’s heritage. The saga starts in 1660 when Nicolas Fouquet, superintendent of finances to King Louis XIV, acquires land in Martinique with the intention of building the largest kingdom of the French Caribbean. Change the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. What happens at the end of my trial? A Campari kept for too long (without proper storage) can lose its genuine scent. It’s signature bitter aroma may become milder. CHINA. On 22 November, Campari Group and Sichuan Yibin Wuliangye Group (a large state-owned liquor enterprise and owner of Wuliangye Baijiu -Ed) signed a Memorandum of Understanding (MoU) on strategic cooperation to jointly develop its businesses in China and the wider international spirits market.
It will surely bring surprise and pleasure to people all over the world and promote the splendid culture exchanges of spirits as well as the mutual bond between China and Italy, leading to prosperity and development of the global spirits industry.” It boasts “sharp, bold and confident lines” created to reflect “the sleek minimalist fashion and contemporary design that Milano is known for,” with a modern and straightforward edge representing true Milanese craftsmanship. Trois Rivières white rums are an absolute reference. They are smooth with a balanced body and an amazing aromatic array with vegetal, mineral and sea-water notes.
Italian apéritif Campari has revealed an ‘evolutionary redesign’ of its bottle, inspired by its home city of Milan. The new bottle reflects “the sleek minimalist fashion and contemporary design that Milano is known for” To mark the occasion, on May 4th and 5th, Campari will light up the Milanese skyline with a never seen before display of illuminated drones flying over Parco Sempione. Dry Edition is a dry sparkling wine, produced through a natural fermentation process. It is characterised by a fresh and pleasing perfume and a slightly fruity, balanced and enjoyable flavour. Their taste qualities are particularly smooth: midway between the freshness and bracing effect of white rums and the fullness and complexity of our famous aged rums.
The new bottle has been created as a ‘visual ode to Milano’, taking aesthetic cues from each element of the Italian city’s culture. Sweet Edition is sweet, light and fizzy sparkling wine that is obtained from the noblest grapes, from selected vineyards within Italy. Galleria Campari opened in 2010, the year of the brand’s 150th anniversary. It’s located inside the Liberty building in Sesto San Giovanni, Milan, which was also the first Campari production plant. Campari has always been bitter, but it’s not always sold that way. For cost savings, you can change your plan at any time online in the “Settings & Account” section. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial.
The colourful aperitif Campari showcases its poster art at the Estorick Collection in London and Museum Crush talks to the curator about the artists who built the brand
Now in 2023, Campari has introduced a ‘significant development’ in the bottle’s design, which puts Milan “at the heart” of every bottle.
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