Cadbury Poster :- "Cadbury Wall chart" "The World of Chocolate"

Product Information

The overall approach in terms of look and feel, tone of voice and product story work together to reinforce the idea of the brand as natural, authentic and high quality; with the Glass and a Half logo now drawn to explicitly link with a chocolate chunk to emphasise the relationship between the ingredients and the final product's 'classic creamy taste'. The campaign started on 6 November and will run through until Christmas eve, so you have just over a month to get out and about searching for the posters.

I really wanted to send a chocolate bar to my mum. I ran over and scanned the code and was so disappointed to get the message that they'd ran out. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.Cadbury is making Secret Santa more inclusive and accessible than ever, allowing 120,000 people nationwide to send chocolate secretly, replacing its physical pop ups with a virtual postal service, accessed via posters across the country. Emma Paxton, Senior Brand Manager for Cadbury Christmas said: “We are thrilled to be celebrating another year of selfless festive giving with Cadbury Secret Santa. It is so exciting that more people than ever before will be able to become Secret Santas by sending a small gift of chocolate secretly to someone special, especially this year where more people are in need of a little lift than ever before.” g) Moderation: All Participants who are unsuccessful during the Postal Service Period have an opportunity to enter the Prize Draw but if they are subsequently found to be successful during the Postal Service Period on a separate occasion, the Promoter will remove the Participant’s entry in the Prize Draw.

Cadbury postie Jeff sorting Secret Santa deliveries at the chocolate factory in Bournville, Birmingham, ready to be distributed nationwide (Image: Ray Burmiston) How does the Cadbury Secret Santa work? The postal service is also unveiled alongside the brand’s Christmas advert, which stars the cheeky Cadbury Secret Santa postie Jeff. In the film, the generous character showcases how, through the pop-up posters, viewers can spread joy and generosity by sending an anonymous bar of Cadbury chocolate to a loved one for free. The Promoter reserves the right to cancel, amend, withdraw, terminate, or temporarily suspend this Postal Service and/or Prize Draw in the event of any unforeseen circumstances or technical reason outside its reasonable control, with no liability to any Participants or third parties but will use all reasonable endeavours to avoid disappointment. The Cadbury Secret Santa postal service is returning for 2023. for its sixth year, Cadbury Secret Santa invites up to 120,000 people to share a moment of generosity and send a bar of Cadbury chocolate to someone special for free completely in secret via pop-up posters across the country.

Santa busier than ever

To send a bar, chocolate lovers will have to be on the lookout for the posters that will appear in over 200 locations across the nation from November 14 through December 24. The postal service is supported by the brand’s Christmas advert, which this year stars a warm and cheeky postie named Jeff. I understand it had to happen at some point, but my hopes were shattered. Thankfully I can still pay to post one, but they really should take the poster down if they don't have any to give out." Angus Vine, creative director at VCCP London added: “Cadbury Secret Santa is a real Christmassy magical labour of love so we’re all buzzing that people can now access it from anywhere in the country. Walking to the shops, standing at a bus stop, wherever you see one of our posters you can get inside the postal service and send someone some secret free chocolate. Merrrrrry Christmas!“

The designs look to the "inherent goodness and generous spirit" of founder John Cadbury, says Bulletproof, with the wordmark referencing his signature. In 2019, we launched Cadbury Dairy Milk 30 per cent Less Sugar following significant investment over three years. We not only invested heavily in developing a bar that consumers told us tasted great - but also in promoting it through a nationwide marketing campaign. Despite these efforts, demand for this product has dropped and we have sadly taken the decision to delist it." The Cadbury Secret Santa postal service will run from today for six weeks until Christmas Eve across UK TV, VOD, cinema, OOH, DOOH, social, print, radio and digital. The posters and wider campaign media were planned and booked by Carat. A consumer PR campaign will also support the campaign run by Ogilvy PR. A selection of Cadbury chocolate bars will be available to gift, including classic Cadbury Dairy Milk and a host of flavours including Winter Wonderland, Oreo, Caramel, Wholenut, Fruit & Nut, Mini Snowballs and Vegan Plant bar. Terms state 120,000 available.Chocolate lovers around the country can send a bar of chocolate to someone special this Christmas for free, thanks to Cadbury's popular Secret Santa postal service. The Promoter reserves the right (subject to any written directions given under applicable law) to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Postal Service and/or Prize Draw. Each day of the campaign additional bars will be released to give as many people as possible the chance of sending a bar of chocolate in secret to someone special.

Alongside the poster activation, Cadbury has created a 30” film which heroes the Cadbury postie and the act of sending chocolate secretly. The film welcomes viewers into the festive Cadbury post room, where Cadbury fans are introduced to the possibility of sending an anonymous bar of chocolate for free through dedicated posters. The creative showcases a range of poster locations; from station platforms to the seaside, and calls on the nation to think of someone special who might need a little lift this Christmas with this simple gesture of secret giving. The application and interpretation of these Terms and Conditions shall be governed by the law of England and the courts of England and Wales shall have exclusive jurisdiction in relation to any dispute concerning them.

The Cadbury Secret Santa postal service will run from today for six weeks until Christmas Eve across UK TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital. The posters and wider campaign media were planned and booked by Carat. A consumer PR campaign will also support the campaign run by Ogilvy PR. If an act, omission, event or circumstance occurs which are beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation. You can send someone a free chocolate bar with the Cadburys Secret Santa postal service. Just keep an eye out for one of their posters, which can be found in over than 200 locations across the UK, and digital posters which are at bus stops, high streets and train stations. This Secret Santa service runs from 14th November until the 24th December so you've got plenty of time to send a chocolate bar. Jeff will lead those who scan a QR code from the poster, through the interactive digital experience and assist them in choosing the right bar for their intended receiver.