Robertson's Silver Shred Lemon Marmalade 454 g (Pack of 6)

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In 1914 James Robertson died aged 83. He had been a member of the council, a magistrate, a school director, and the manager of a savings bank, as well as belonging to a variety of philanthropic societies. His eldest son John (1859–1937) succeeded as company chairman, establishing the firm as a leader in the preserves industry. Robertson's were awarded royal warrants of appointment by King George V in 1933, King George VI and also by Queen Elizabeth. [3] John's eldest son David (b. 1893) took over the chairmanship on his death. Robertson's is a British brand of marmalades and fruit preserves that was founded by James Robertson in 1864. The firm was run as a partnership until 1903, when it was incorporated as a limited company – James Robertson & Sons, Preserve Manufacturers, Limited. It produces the "Golden Shred" marmalade, a recipe created in 1874 and registered as a trademark in 1886, among other products including "Silver Shred" a lemon marmalade launched in 1909; "Mincemeat", a traditional Scottish style mincemeat made from raisins, peel, sugar and beef suet; and " Bramble Jelly", a traditional Scottish style jam, strained of its seeds. Robertson's received their first Royal Warrant from King George V in 1933. [1] History [ edit ] James Robertson, founder of the company, created Golden Shred marmalade circa 1874 Robertson’s jam for the general public was discontinued in 2009. Premier Foods would instead concentrate on its more successful Hartley’s brand.

Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p.85. ISBN 0-8118-0936-6. In 1859 he started in business in his own right as an independent grocer at 86 Causeyside Street, Paisley. In 1864 Robertson bought a barrel of Seville oranges, which are known for their bitter taste. They did not sell well. Not wanting to see her husband waste money, Mrs Robertson made a sweet tasting marmalade, which they perfected in 1874. They rented factory space at Thrushgrove and the resultant clear and tangy marmalade was branded as "Golden Shred"; it became a commercial success. In 1880 Robertson bought land at Stevenson Street in Paisley and built a three-storey, custom-made marmalade factory. The couple had developed a method to remove the bitterness of the orange, while retaining what Robertson called "the highly tonic value of the fruit". It is asserted that this same process is used in the present day to give Robertson's preserves a distinct flavour. [2] [ self-published source] Jam and mincemeat were soon added to the range. James Robertson & Sons was incorporated as a limited company from 1902. Control of the business remained in family hands. Robertson's officially retired Golly in 2002. The company had found that Golly was, on the whole, no longer popular with children, although the scheme was still successful and popular with adult collectors. [19] Robertson's always insisted that they did not retire the Golly because of the pressure of political correctness in the 1990s, but simply for commercial reasons. [3] The brand director at Robertson's commented:If you have a little time to spare why not make this Chocolate and Marmalade Bread and Butter Pudding - the perfect dessert for your family to indulge in around the table.

James Robertson & Sons announced that it would close the Bristol factory, with the loss of 500 jobs, in 1979. Production would be concentrated at Droylsden. In 1981 the loss-making company was bought by Avana Foods, [8] who also closed the Bristol factory, concentrating production in Droylsden. A factory had been established at Boston in the United States by 1910. It was in America that John Robertson encountered the golliwog character. The mascot was added to the label of Robertson’s products from 1910. A view of the Bristol factory, c.1914Now leave the bread and butter pudding to stand for 20 to 30 minutes before serving with a jug of well chilled heavy double cream The Catford factory was closed in 1970 with the loss of 350 jobs. 207 employees were retained for distribution and administrative functions. Robertson’s marmalade and mincemeat continue to be produced. history of Robertsons jam history of Robertsons marmalade history of Robertsons of Paisley The world’s favourite marmalade, Robertson’s Golden Shred, and the world’s favourite marmalade lover Paddington Bear, have joined forces to sing the praises of the tasty citrus spread. Not only delicious for breakfast on toast or in a sandwich - Paddington’s favourite! - marmalade can also be used to liven up and add an extra twist to your traditional family favourites.

James Robertson & Sons produced more jam and marmalade than any other business in Britain by 1964. However, success was largely confined to the home market, with just an estimated four percent of production destined for overseas. C J Robertson resolved to change this, and expanded export sales. In 1891 the company built a second English-based factory to meet southern demand, at Droylsden, Manchester, run by James' second son William. [2] [3] In 1900 a third factory was built in Catford in London, run by James' youngest son David (1870–1948). [4] In 1914 a fourth factory was created at Brislington near Bristol. The world’s favourite marmalade, Robertson’s Golden Shred, and the world’s favourite marmalade lover Paddington Bear, have joined forces to sing the praises of the tasty citrus spread. The Catford factory was closed in 1970, and the Paisley factory closed in 1974, [7] and is now a housing estate, St. Andrew's Court, with the street itself named Robertson's Gait. James Robertson of Paisley, Renfrewshire, Scotland was born on 16 January 1832 in Niddry Street, Paisley. He started life working in the local thread mills at the age of eight. During a long down turn in the silk trade, in 1847 Robertson's parents decided to apprentice him to a local grocer, Gibson & Craig, wine spirit and tea merchants at 107 High Street in Paisley. This redefined Robertson's future. Only at this late stage did he learn to read and write, attending night classes at Seedhill School. [1] He married Marion McFadyen on 15 June 1856.

Unionisation was introduced to James Robertson & Sons from 1966, beginning with 320 workers, out of 600 employees, at the Catford factory. Robertson’s Golden Shred is the leading marmalade brand in Britain, with around a quarter of the market. Remove the cling film. Carefully place the dish into a larger roasting tin which is about half full with hot water. Bake in the oven for about 30 to 35 minutes At about the same time a range of 11 footballer and 12 musician Golly figures were produced in plaster, standing about 2.5" high. [15]

James Robertson & Sons was acquired by Avana, an own-label supplier of foods to Marks & Spencer and Sainsbury’s, in 1981.a b McDonald, William. "The Old Jam Factory". Archived from the original on 2013-11-05 . Retrieved 5 August 2012. When production stopped in 2001, over 20 million Gollies had been sent out. [3] Discontinuation [ edit ] Lam, Charlotte (2 December 2016). " 'Golliwog' collector slams decision to pull doll". Central Telegraph. Archived from the original on 27 March 2020 . Retrieved 19 September 2020. Mark Ritson on Branding: Premier gets out of a jam". Marketing Magazine. Brand Republic. 9 December 2008.