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Chewits Cola Chewy Sweets, Multi Color, Mixed-Fruit, 30 g, Pack of 40

£10.855£21.71Clearance
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In the late 1960s, export trading of Chewits began mainly to Scandinavia and the Middle East and it soon became the brand leader in various countries. Our original Sour Apple Chews have been joined by the two newer flavours and are available to buy individually. Lorraine Dewhurst said: “We used to live across the road. Always got a bag of toffee for the kids.” “I used to love driving past and smelling strawberry Chewits, it was a tiny slice of heaven" Cola then extended the range of flavours even more, Chewits introduced a Sour range and now, there’s a whole variety of flavours. And not just for the Chews, but also for the Juicy Bites, and the Xtreme Range. Generations of Sandgrounders worked at the factory on Virginia Street. During its heyday hundreds of people were employed there, in a variety of shifts that toiled away both day and night.

Don’t forget about your fluffy friends! Give them something to chew on with our dog chews. Some of them will help your dog’s dental health, while others are just delicious. Across from Mullards, on Rufford Road, there was an engineering company called Bankfield, my dad worked there years ago. He also worked on the old pier train, the Silver Bell. I will ask him if he worked on the manufacture of aeroplanes in Southport. He, my mum and sister emigrated to Canada, where he worked in plane manufacture with De Havilland in Toronto. He worked in different aspects of sheet metal work all his working life.”

A second advert saw the Muncher being taken around the world to take bites out of famous buildings such as the Taj Mahal and the Empire State Building but none apparently compared to the taste of Chewits. Another campaign saw a parody of the war-time ‘Dig for Victory’ propaganda – can you guess what the strapline was changed to? Yep, that’s it – ‘Chew for Victory’! The original adverts used Claymation special effects, similar in style to those made famous in the movies of Ray Harryhausen. They also included a voiceover style reminiscent of a 1950s radio serial. The land was first occupied by a factory in 1920, and went on to become the Holland’s Toffee factory. When Chewits first appeared, there was originally only one flavour: orange. Soon after, this one flavour expanded to another 3 flavours. One of which is now perhaps the most iconic of all the Chewits Chews – Strawberry. Gerry Dolan who drove one of the Holland's tankers for the factory in Southport, which carried glucose for the sweets. Photo by Gerry's daughter Barbara Dolan

Stuart Isenberg said: “Southport had quite a lot of manufacturing outlets at the time but, unfortunately, it eventually became more economical for many of the products to be sourced abroad. It was not a case of just Southport, but the UK itself. I was on fizzy Chewits and the highlight was getting M&S double Devon rejects from the factory shop.”

Get Social With Chewits

Denise Lohman said: “My dad worked there in the late 70s and then again in the 80s. He was a shop steward.” Visit our FAQs to get answers to our most frequently asked questions. And if what you’re searching for isn’t there, reach out to us! We’re happy to help. People who can’t consume gluten can enjoy our Chewits Chews and Juicy Bites range. But Chewits Twists, Wands and Laces all contain wheat and are not suitable for gluten-intolerance. Jo Barton said: “I used to love driving past the Chewit factory on Virginia Street and smelling strawberry Chewits, it was a tiny slice of heaven and I was gutted when the factory was closed down!”

Jade Tomlinson said: “My dad worked there for years. I remember our cupboards were full of sweets, I don’t like sweets now! Also remember him coming off with a bandaged hand after burning it whilst working!”

Justin Jarrett said: “Southport has lost most of its working class past, like the gasometer and lost most of its nightclubs like the Kingsway.” "We would like to thank the consumers for keeping Chewits alive in the heart of the UK” All Chewits’ fruity flavours are made with real fruit juice and free from artificial colouring and hydrogenated fats. However, not all the products in our ranges are suitable for those with particular diets.

When the popularity of these Chews grew, they went international and expanded even more. And from time to time, there are even limited edition flavours on sale, too. Was it Play to the whistle when it used to be on Saturdays, which used to be sponsored by Lightwater Valley. I found that an odd match. There are many chewy sweets of note from my childhood: Mojos, Fruit Salads, Pacers etc. but Chewits always stand out in my memory because of their really fruity flavours. And they’ve been a firm favourite of children (and adults) for the entirety of their existence as well for, as one of their former slogans went: "No fruit chew chews chewier"! Lifelong friends were made as people worked together - and romance sometimes flourished. "My dad and mum met there. If it wasn’t for that factory I wouldn’t be here!”

The Leaf UK (Chewits) factory on Virginia Street in Southport on January 10, 2006 Picture by Gareth Jones With a change of advertising agencies, the puppets were replaced by colourful 2D animations. Chewie the Chewitsaurus was re-introduced in two popular adverts from this time. In the first, which aired in 1999, Chewie roller skates on two buses through a busy city scene. The second, which went out a year later in 2001, shows Chewie waterskiing at a popular seaside resort. The ads included a rendition of the 1994 hit song 'I like to move it' [11] by Reel 2 Real, with the chorus, "I like to Chewit Chewit." The sweetshop range which inspires nostalgia – perfect for car rides and adventures (and even games! Ever heard of the Strawberry Lace challenge?). Chewits Juicy Bites

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