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ARLU Blood Orange Rum

£9.25£18.50Clearance
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He says: “When we launched our botanical rums over four years ago, we could see rum moving away from tradition, becoming more driven by flavour innovation.” ARLU Rum, hailing from the vibrant landscapes of the Caribbean, is an embodiment of artisan craft, innovation, and tradition. Created by the Salford Rum Company, ARLU sets a distinguished standard, marrying the exuberant essence of the Caribbean with resolute British character, thereby offering a delectably unique series of rums that cater to a diverse spectrum of palates.

In addition, we have our rum brand, ARLU Rum, which is a range of spiced and flavoured rums imported from the Caribbean and blended with unique flavours and spices in the heart of Manchester. Shoppers can choose from Blood Orange, Passionfruit and Mango or Original Spiced flavours. Nakagawa adds the company was also inspired by the ancient art of Japanese fermentation and the concept of ikigai - 'your reason for being' or 'whatever gets you out of bed in the morning'. And Copalli Rum’s recent launch of Copalli Cacao has been a huge success, according to brand consultant David Wallwork. I think my favourite rum from the festival was another local hero, ARLU rum. Their original flavour was so smooth, I’ve put a bottle of that on my Christmas list! My companion who favours a less sweet rum really enjoyed the English Harbour 5 year old rum from Antigua.Highlighting the spicy notes of cinnamon, nutmeg and vanilla in rum should be a more approachable flavour push for retailers than the traditional gin botanicals of juniper, orris root and angelica.

Alderman’s Drinks-owned Arlu Rum has launched its first ready-to-drink (RTD) rums in the UK, with three flavours available in its new range. Consumers also want to support local brands, so to maximise sales, retailers should work regionally and champion fast-growing brands. In fact, many already do.Tom Smith, Marketing Director at Accolade Wines, said: “Hard seltzers have soared in popularity in the UK and Nine Yards is aimed at the growing group of adventurous and environmentally-conscious shoppers. The cans are the ideal format for out of home consumption during the summer months and a refreshing option to enjoy when in the home.​

Yoi, which means ‘good’ in Japanese, crafts its tart beverages in small batches from organic ingredients including almonds, coconut, and pumpkin seeds. Spirited Union Distillery founder, Ruben Maduro, says the producer believes consumers want “natural, authentic and real flavours”.Dark Matter Spiced, produced in Scotland’s first rum distillery, has a great flavour profile with consumer-friendly flavours of spice, ginger and peppers. Mangrove’s Gillett agrees that consumers are looking for “genuine authentic rums with natural flavours”, and he adds that flavours such as pineapple have done well. He says: “We are seeing a huge amount of innovation in flavoured and spiced rum at the moment and almost any flavour is being added with mixed results. The fresh new look differentiates between the two variants and aims to support shelf standout whilst maintaining simplicity. Fruit Fusions 5.5% will feature a silver capsule colour, whilst the 9.0% offering will vary in colour depending on the flavour. Global wine company Accolade Wines has launched a new hard seltzer line in the UK, called Nine Yards. Managing director and co-founder Miguel Riascos, says: “In 2020 our brand was resilient. We can attribute this to our two innovations. Both of these products performed well in 2020. “The Banana Experiment is special in that it pays homage to the heritage of the Riascos family, who were banana growers before embarking on rum making. As we didn’t have the opportunity to engage with consumers and customers face to face in 2020, this product really allowed us to share our brand story through our liquid.

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