Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

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Of course not, as long as you follow a structured process that allows you to say goodbye to a solution that’s not working, and fall in love with the next one you try! Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world’s most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers’ biggest problems and disrupting the inefficient markets that currently serve them. A window into the entrepreneurial mind that through passion, perseverance, and accountability can change the world . Uri Levine top 2x Unicorn Builder, author “Fall in Love with the Problem, Not the Solution” shares . Ask yourself: What is the difference between using any of those things today compared to the first time I used it?

This emphasis on problem versus solution was the core mind shift I wanted to get across with the Lean Canvas and why I modified the original Business Model Canvas. Rather than falling into the trap of collectively loving our shiny new features after one too many overbuilt features, we have learned to always fall back to first principles. Arguably, no problem definition exercise would have led the two organisations we worked with to explore guerilla gardening or biohacking as part of their solution space. Sometimes he walks step by step through a particular process, or how a given topic evolves throughout the startup journey. He sounds at home with the advice and accessible writing that typifies this guide; while his tone sounds assured, he lets the author's wisdom speak for itself.Perhaps one of the most entrenched patterns in the development industry is that an organisation should start by defining the problem it wants to solve. It is a must read for every CEO, every for-profit and not-for-profit organization leaders, or people who dream of building a startup, for everyone who wants to build a successful product or service, and for every person who wants to understand what to expect when building a startup.

If the story is about your users and a focus on the problem, it will be much easier to gain relevance. Find one of those and try to come up with solutions for it (these problems can also be your organizational problems by the way). From the beginning of Waze, after we joined forces in 2007, it was clear that a GPS-powered mapping/driving/traffic app was exactly what we were going to build. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). What were the inflection points in your life that led to this wonderful success that you're having, and continue to have?

Source: The Quotable Coach It’s easy for us to fall in love with the solution, instead of the problem. Each of these was a simple enough feature request, but rather than just implementing them, we got the requestors on the phone.

He has learned a lot along the way and Fall in Love with the Problem, Not the Solution is his attempt to most efficiently share those lessons with other entrepreneurs. Both organisations were homegrown and, arguably, more sustainable in the long term than donor-driven initiatives. The reality is that every startup is different, the context in which they are operating is unique to them, and what makes sense at one point in the journey may not be the right choice later in the journey. This will keep you honest about continuing with ideation even if you think you’ve already found the answer.Zoomcar is India's first personal mobility platform and today a market leader in the self-drive space. They may have created a hip campaign that caught people’s attention, but what about the message it was trying to convey (see Super Bowl ads)? For example, if you are trying to solve the problem of long security lines at airports, your vision statement might be: “No passenger will wait more than five minutes to get through security.