nigeria knorr maggi cubes

Product Information

In terms of taste, people prefer Knorr to Maggi since it is milder and less salty. According to many people, Knorr gives every meal a distinct flavor. Maggi, in the television advertising exposure recorded 22 per cent, in radio it had 11 per cent, in the Press it had 5 per cent and Out-Of-Home; OOH (Billboards), it recorded 19 per cent; while Knorr had 18 per cent in television advertisement, radio 9 per cent, in the Press it recorded 5 per cent and the OOH it had 17 per cent. Brand campaigns rooted in local insights are also connecting with consumers to boost the business. Knorr’s purpose ‘Eat for Good’ encourages consumers to change the world by changing what is on their plate. In Nigeria, we first communicate this message by teaching food diversity, using the most popular local dish, Jollof rice. Campaigns show consumers healthier ways to prepare this meal by incorporating diverse vegetables and cooking with Knorr to make the dishes extra-tasty. Take a look at the film below for inspiration. An Israeli company, based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States. [5] Bouillon cubes [ edit ] While the sugar in Maggi is claimed to be a rich source of vitamin A, it is mostly used to treat night blindness in adults and avoidable blindness in children.

further add ¼ tsp turmeric, ½ tsp chilli powder, ½ tsp coriander powder, ¼ tsp cumin powder, ½ tsp garam masala, 1 tsp kasuri methi and ¼ tsp salt.

Customer reviews

Maggi, without a doubt, has more variations than Knorr. In particular, Maggi, in particular, has the most variations (up to ten) of any bouillon cube in Nigeria, namely: With the cube seasoning market growing daily, Promasidor has taken a bold step to dare dominant brands by creating the cube form of its Onga seasoning powder. The race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube. Established as early as 1873, Knorr was created with the purpose of providing high quality dried soups. Carl Heinrich Knorr, born in 1800, created the company from knowledge acquired during his time as a wholesaler of agricultural goods. He died 2 years after the company was founded but his legacy lives on as Knorr is known today for chefmanship and great tasting food. The makers of Maggi, in an ongoing effort to constantly improve the brand and make it tastier, healthier, more affordable with better nutritional value, and more appealing to customers, launched a new food seasoning cube, the “Maggi Naija Pot” into the market. It recently released a video ad which shows a young woman switching roles from making presentations in the boardroom to cooking in an ultra-modern kitchen which has sparked divergent opinions among Nigerians. Onga ’s fight for a space in the cube market

However, 60 per cent of respondents admit they are aware and could easily recall Maggi’s marketing communication tools on television, radio, billboards, posters, magazines, internet and directional signs and other below-the-line platforms, as well promotional items, compared to 40 per cent respondents who recall Knorr’s promotional activities. However, one question that pops up is which of these brands could pass for the market leader or the most popular in the market? The two major brands in the food seasoning market in Nigeria today are Maggi and Knorr. Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in Nigeria’s food seasoning market.

In the Nigerian market, the food seasoning brands Knorr and Maggi Cubes are well-known. Both companies are clearly delivering on their brand promises to their target demographics. Knorr’s chefs demonstrated how healthy, locally grown vegetables could be incorporated into the dish at home – along with Knorr products. Watch the video below to see a glimpse of the event. Both are spending huge in promotional activities,both have different strategy to target the market but both have same target market.I compared both the brand because it helps us to give clear picture of both companies strategy. Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in the Nigerian food seasoning market, through new ideas, promotions and ad campaigns. At least 7 in 10 meals in Nigeria has a Knorr or Maggi cube in it. But with a motley crowd of well branded and ubiquitous seasonings swarming the market, it just be a matter of time before Nigerian consumers decide who is the real Mccoy in the seasonings business.

QNo.2 Different promotional tools used and the strategy behind using these tools Promotional tools and strategies:-KNORR cubes are visible in every market, supermarkets and departmental stores etc. KNORR soups are almost available in every supermarkets and departmental stores. They have no presence in rural markets. She said: “This factory, the first of its kind in Africa, is projected to created 25,000 direct and indirect jobs while empowering 100,000 rural farmers and families.” Maggi comes from the stable of Nestle Foods. In Nigeria, Maggi has established itself as a household name, with its brand name being used as the generic name for all seasoning cubes. Knorr vs Maggi: Varieties Unilever Nigeria’s investment will support social enterprise WeCyclers to create over 700 jobs scaling up operations that collect plastic waste from the environment and turn it into raw materials for industry.