Parachute 100% Pure Coconut Oil- 175ml

Product Information

I'm sure Keki Dadiseth, who pioneered acquisitions, must have never forgotten this battle in which he had to lose. In retaliation to that the team designed a certain mold with a foreign mold maker at a very high cost, and the copycats were not able to copy it. Not only this Marico rejuvenated its sales team and gave them a slogan “Parachute Ki Kasam” setting their spirits high in the determination to compete with Nihar. And all these efforts worked! These efforts have won the company several accolades in green manufacturing like the CII Water Conservation award, CII Energy Conservation award, Greentech Environment Excellence award, National Energy Conservation Award, and CII Excellence in Energy Management award.

Kumar, Abhineet (28 May 2013). "The game changes for Marico". Business Standard India . Retrieved 17 March 2021. Malviya, Sagar (24 December 2018). "No fear of failure: Marico again sights health & wellness". The Economic Times. Take a deep breath and think about your childhood, the memories of the first day of school, or the summer holidays, those silly fights with the siblings, and that bachpan ka ghar. There is no end to these memories and one among such is, Mummy ke hath ki oil-champi especially on those chilly winters!

The company expands with its first overseas manufacturing facility in Bangladesh. Marico acquires Mediker in the same year Did I tell you about one acquisition Lever did, which is the most significant in our story, In the year 1993 when MARICO came into existence Lever had acquired an oil company called TAMCO which had a product similar to Parachute called Nihar Coconut oil? Parachute comprised about 61% of Marico’s revenue. All eyes were on Parachute now, this product was the major target of Keki and for Harsh it was the one to be protected the most. Face-off The research and the New Product development team in Marico started by taking dried coconuts and cutting them into two halves. Marico’s products are sold in about 25 countries and it recorded a turnover of INR 61 billion in 2015-16. Even today, 25 per cent of the consolidated turnover comes from Parachute sales, with the brand maintaining its market share at over 50 per cent in India in the coconut oil category.

The face-off was about to begin. The strength of Marico and Harsh was that he had an in-depth knowledge of branded coconut oil, he had consumer insights, sourcing expertise, a well-established distribution & marketing set up as to how consumers connected with Parachute. big data analytics stories from India". Express Computer. The Indian Express. September 2014. p.12. Parachute is the flagship brand of Marico which consists of edible grade coconut oil. Marico manufactures and markets its coconut based hair oils under its brand – Parachute "Advanced" and a series of extensions thereof. [20] Parachute edible oil contains 100% coconut oil, whereas "Advanced" hair oils contain at least 50% mineral oil along with coconut oil. Parachute Advanced entered the skin-care category with the launch of Parachute Advanced Body Lotion (PABL), another innovation by Marico. The year also marks the launch of Parachute Gold hair cream in the Middle East market targeted to women which today has great equity amongst the consumer. Marico strengthens its presence S.E. Asia through a male grooming, skin care and food portfolio acquired in Vietnam the same year. Bombay Oil Industries Limited: Sound logic behind revamp of family business". India Today . Retrieved 17 May 2018.

Where on the one hand Parachute had a 48% market share, Nihar Coconut oil had only 7%. So there it was, Marico’s Parachute came into the radar of Keki Dadiseth as he intended to acquire a company with maximum market share in the coconut hair oil market. And the war was about to break out. Game on Marico Limited is an Indian multinational consumer goods company [6] providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. [7] [8]

But as they say, nothing lasts forever. In the same year, Hindustan lever came into the picture, (We know this company as Hindustan Unilever or HUL now) one of the most reputed FMCG firms looking for expansion and also came along Keki Dadiseth, the newly appointed chairman of Hindustan Lever.

What Lever started doing was it started advertising more aggressively for Nihar and acquiring another coconut oil brand Cococare to win the market leadership. We decided to look into categories where MNCs (multi-national corporations) are not present. One category which we identified was hair oiling. Hair oiling only exists in limited parts, mainly India, neighboring countries and the Middle East. When I meet analysts and those who want to invest in our company, the first thing they ask is, “What is hair oiling?” and then they tell us that this is a dying sector – which is true. But I was very clear that this habit will not die down in India, and we decided to take a big bet on hair oiling. The overall competitive environment was less and our chances of success were much higher. That bet on hair oiling has really paid off. The hair oiling market still grows and we have done a lot of work on the benefits of hair oiling, and our findings are going to be leveraged in future.

Keki Further added, “The consideration will ensure that you and your next generation will be cared for” Datta, Aveek; Srivastava, Samar (18 March 2017). "Marico and Beardo to style beards together". Forbes India. In the year 2006, Harsh Mariwala saw a huge potential in the deal. The weapon which was introduced to kill his empire was acquired by him in the end. Now Nihar & Parachute both began to thrive together under Marico. Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico was formed. In the same year Marico sets up copra collection centres to procure directly from farmers increasing their margins.Marico invests Revolutionary Fitness (Revofit); [15] launches a new brand – True Roots [16] that delays hair greying and launches its first digital exclusive brand – Studio X; [17] launched Saffola Fittify. [18] This fight went on for six long years. By this time Hindustan liver was rebranding itself to Hindustan Unilever. Marico was giving tough competition to them and was getting more and more market share and Nihar was not even near to them. International Agency for Research on Cancer (17 June 2011). "Agents Classified by the IARC Monographs, Volumes 1–102" (PDF). Lyon, France: International Agency for Research on Cancer. pp.3, 19. Archived from the original (PDF) on 25 October 2011 . Retrieved 11 November 2011.