Fudge Professional Clean Blonde Damage Rewind Shampoo, Bulk Size, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 1 Litre

Product Information

For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below... Thanks to its milder toning effect and hair-repairing formula, our Everyday Clean Blonde shampoo is perfect for those who want to maintain th eir gorgeous salon colour without over toning . Offering subtle results, this everyday purple shampoo keeps brassy tones at bay, while strengthening and protecting too. Expect healthier, glossier tresses and a more vibrant tone with each use! We spoke to Gina Conway from Gina Conway Salons and Spas, who helped shed some light on why hair goes brassy and how a purple shampoo can help:

Designed to be used every time you wash your hair , t he Fudge Everyday Clean Blonde Damage Rewind shampoo and conditioner work together to gradually remov e yellow tones and help maintain salon-fresh colour without over toning the hair . Th ey’ re also formulated with our OPTI-PLEX technology to strengthen and re verse chemical, styling and environmental damage. Fudge's range of conditioners gives your hair the juice that it needs, working in harmony with Fudge shampoo Fudge conditioner contains a low octane hair fuel that's gentle on your head to create a smooth soft condition to each and every strand. By using both the shampoo and conditioner together allows you to achieve the ultimate Fudge creation. Whether your hair is prone to frizz, try Fudge smooth shot conditioner the smoothest of smooth operators or whether you need to awaken your hair, try Fudge daily mint conditioner which gives your head a head buzz that will leave you feeling refreshed, cleansed and ready for the day ahead. It’s very common for colour treated hair to change tone, especially through exposure to the sun, environmental pollutants and water with high mineral levels or chlorine,' says Gina. 'When hair is lightened, the natural colour is removed to accommodate the new colour, but as all hair colour has an underlying warmth, this will eventually start to show through. Using a purple shampoo will balance the yellow and orange tones in the hair.' How many times do you use purple shampoo? You better believe it! We’ve just expanded the iconic Fudge Clean Blonde range to include a n everyday purple shampoo and conditioner that gradually tone the hair to keep blonde shades vibrant and healthy.If you love our iconic Clean Blonde range and its ability to maintain salon-fresh colour, then you’re going to love this! We’ve just launched a brand new everyday purple shampoo and conditioner that can be applied every time you wash your hair. Beautiful, icy blonde tresses – here we come… Introducing Fudge Everyday Clean Blonde Range

That's why I'm so obsessed with this silky, creamy formula, which contains the brand's bond-rebuilding Opti-PLEX technology that helps repair the hair shaft while purple micro-pigments get to work banishing brassiness. Leave it on on for up to five minutes, although two or three are enough to leave it looking salon fresh.Startlingly, I’ve been dying my hair blonde for almost two decades now - that many years of bleach means I need to be ultra vigilant about things like always using a heat protectant spray and not overdoing it on the heat tool front. But it also means I know a thing or two about the best purple shampoo and how to use it to neutralise unwanted brassy or yellowy tones. The daily solution: The Everyday Clean Blonde s hampoo and conditioner offer a milder toning effect than their sister products. T hey work together to gradually tone the hair and provide subtle results, preventing pesky yellow tones from ruining your icy blonde look. For best results, apply every time you wash your hair. The Everyday Clean Blonde shampoo has a milder toning effect than the ori ginal Fudge Clean Blonde Damage Rewind s hampoo . While the first can be applied every time you wash your hair, the second should only be used once a week.

With each use, hair feels healthier and brassy tones are kept at bay. Trust us, when you try it, you’ll wonder how you ever lived without it!