Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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The initial parts of the book was more interesting to me, with a bigger focus on human psychology and how to design ads taking that into account, basic needs, focus on the benefits, not in features, etc.

Sentence-Summary: Cashvertising teaches you how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads.cuối sách, RIO Book đã kịp thời điểm lại những kiến thức được trình bày trong sách, giống như một bản tóm tắt đầy đủ để chúng ta dễ dàng hình dung hơn. In this principle, the author says that you can explain the fear in front of the people to hit the selected pain points and increase your sale huge. These are 5-10 word summarized of what your brain should be actively processing when dissecting, and optimizing your ad.

These range from techniques which tap into our human nature, to which fonts to use on different advertising mediums. Yet, so many people face bad results, because they do not know how to advertise their product properly. It seems much of the ad industry hasn't understood this, though -- I still see so many ads trying SO hard to be clever and funny, often inappropriately so. In many cases, a strong testimonial will engage the reader to act WAY MORE than your ENTIRE sales letter, or ad!In brief this is a good and useful book, information included is awesome (although nothing new or innovative here for people experienced in the field), you do need to other books or guidance to use much of the information, you can keep this as a reference book and I hope to see an updated edition with reference to social media advertising. How to Install Persuasive Images in People's Brains --Learn how to direct how people think about your products and services. Why You Don't Need a Degree in Business to Create Great Ads --But there is one thing you MUST know or your ads will likely fail miserably.