Alpen Oat Blends Salted Caramel - 4 Cereal Bars (Pack of 10, Total 40)

Product Information

Weetabix has released a new addition to its Alpen cereal bar portfolio with new nutritional flavoured oat-based blend bars. UK muesli brand Alpen is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that it said delivers on taste without compromising health.

Available in three flavours – Salted Caramel, Dark Chocolate Orange and Cocoa & Peanut – Alpen Oat Blends are a blend of oats, nuts and fruits with a caramel centre and topped with crunchy nuts or nibs. Alpen, the UK’s number one muesli [1], is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that delivers on taste without compromising health. We’ll continue to see cost pressures throughout the industry in the next few months, meaning shoppers will be focussing on value for money more than ever. This is where cereal has a huge advantage compared to other breakfast options, it is by far the cheapest solution – offering affordability, convenience, and great taste in a bowl from big brands that consumers love,” adds Burgess. Weetabix has recently introduced Weetabix x Lyle’s Golden Syrup, a HFSS compliant sweeter start to the day with the cult British brand baked into its original biscuits to elevate the flavour and tap into the ‘tasty cereal category’ which is currently dominating sales. Helena Blincow, Head of Brand at Alpen, said: “The current cereal bar landscape aims to meet a number of needs along a spectrum from healthy to tasty, but many of the latter fall short on consumers’ health expectations.Available in three flavours – Salted Caramel, Dark Chocolate Orange and Cocoa & Peanut – Alpen Oat Blends are a blend of oats, nuts and fruits with a caramel centre and topped with nuts or nibs. The bars are high in fibre and have no red traffic lights. St Pierre is all about providing an experience – and that starts in the store,” continues McLaughlin. “Communicating that St Pierre is an authentic brand, expert in brioche and an easy way to elevate your everyday meals makes that experience accessible to the masses. If retailers can help bring shoppers along on that journey, then everyone wins – increasing footfall, basket spend and ultimately, sales.” They are NAS flavored muesli, no added sugar muesli and original muesli. NAS flavored muesli further classified based on the flavors. They are the combination of blueberry, cherry & almond and strawberry, cranberry & raspberry.

ASDA groceries. ASDA groceries is a well-known eCommerce store in the United Kingdom. They deal with the range of Alpen products. One can explore here the range of original and no added sugar muesli. As well as the luxurious flavours, the Alpen Oat Blends bars also deliver best-in-class nutritional’s compared to its competitors, being both high in fibre and having no red traffic lights.She continued: “With more people than ever looking for both tasty and wholesome foods and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends.” Consumers across the UK have become more exploratory with at-home menus and that’s been key for St Pierre,” says McLaughlin. “Our best-selling products are labelled as ‘burger buns’, but consumers are not restricting themselves to the summer BBQ season – and our retail partners recognise this. The listings we’ve secured are permanent and our rate of sale is high year-round. All of our marketing is designed to communicate just how versatile the products are.” Andrew Bradshaw, UK Sales Director at Dole Sunshine Company, comments: “Latest data from Mintel shows that fruit is the fourth most popular food to be eaten at breakfast, after cereal, bakery and porridge.”

You can choose from them according to their account of choice. The bars are ideal to have any time when hunger hits. Meanwhile, unsurprisingly healthiness is high on consumers’ radars, with 36% of breakfast eaters saying health reasons have prompted them to change what they have for breakfast over the last 12 months. This drive to be healthier is also apparent with the potential for breakfast foods to shout about calorie content, as 45% of eaters say they consider how many calories are in their breakfast as part of their daily intake.

With more people than ever looking for both tasty and wholesome foods, and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends. ​

The launch combines a well-loved, classic flavour in Mint Chocolate, whilst the milkshake twist adds a taste of America. These tempting bars are the perfect afternoon treat. Kellogg’s UK has added a mouth-watering, limited-edition Mint Choc Shake flavour to their American Style Rice Krispies Squares range. They have also created a nutrition guide to provide a clear idea about nutrients. Thus one can understand what ingredients are essentials to have in food. The Alpen muesli is high in fiber and low in saturated fat. They are the ideal blend of whole grain oats and wheat. Whereas their crunchy delicious bars come in different toothsome flavors.Holly Moorhead, Kellogg’s senior brand activation manager, said: “Our American Style range of Rice Krispies Squares has gone down a treat, so we were keen to add some tasty new flavours. We think the addition of our limited-edition Mint Choc Shake flavour is something Rice Krispies fans will love.”