Fred Herzog: Modern Color

Product Information

That which we find, the work and the use of the people out there, it’s natural, that’s what ordinary people do, that interests me.

Fred Herzog is best known for his unusual use of color in the 1950s and 1960s, a time when fine art photography was almost exclusively associated with black and white shots.It was the best film and most reliable development, although he had to wait an age for the results as he sent them to Palo Alto, California, or Rochester, New York. Fred Herzog is the most comprehensive publication on the work of this important photographer to date. By taking color rather than black and white photographs, he made his street scenes seem much more modern. Fred Herzog is best known for his unusual use of color photography in the 1950s and 1960s, a time when art photography was almost exclusively associated with black-and-white imagery. Herzog started taking pictures in Germany in 1950 where, as part of a youth group who every summer went hiking in the Alps, he was given a Kodak Retina I camera.

Herzog’s big breakout occurred late in life when The Vancouver Art Gallery held the first major retrospective of his work in 2007: Fred Herzog Vancouver Photographs curated by Grant Arnold. And a lot of English gentlemen did serious and beautiful photography… But I didn’t have time for that.Despite slight shifts in social, cultural and technological parameters, the world now looks much the same as it did in the ’60s and ’70s. Digital inkjet printing has enabled Herzog to finally satisfactorily make prints from his slides and exhibit his important early color street photography.

Take a stroll through Herzog’s streets and you find a place awash with neon signs, Coca-Cola adverts, yellow light against thick shadow, vintage cars, billboards and the rest.It’s impossible to sum up all of the heartfelt passions of the artists in the pages or a gallery exhibit of Walks to the Paradise Garden. In this respect, his photographs can be seen as prefiguring the New Color photographers of the 1970s. Fred Herzog is known for his unusual use of colour in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery.

Herzog also had the vision, and courage, to shoot in color when virtually all serious art photography was in black and white. The most comprehensive book yet published on the Canadian color-photography pioneer Fred Herzog is best known for his unusual use of color photography in the 1950s and 1960s, a time when art photography was almost exclusively associated with black-and-white imagery. This book will bring together over 230 images, many never before reproduced, and will feature essays by acclaimed authors David Campany and Hans-Michael Koetzle.By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Fred Herzog, as we said, is known for his unusual use of color in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery.