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If In Doubt, Wash Your Hair: The Sunday Times bestseller

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To launch the ‘I Am A Plastic Bag’ collection in 2020, the London stores were filled with over 90,000 plastic bottles, roughly the number going into landfill every 8.5 minutes.

Anya If In Doubt, Wash Your Hair: A Manual for Life by Anya

The popular Anya Café serves breakfast, lunch, tea and early evening drinks. The cakes, all given an Anya Hindmarch twist, can be taken away as gifts. The above excerpt from Anya Hindmarch's If in Doubt, Wash Your Hair has been reproduced here with permission from Bloomsbury Publishing. You live in London, which is your favourite park, restaurant and bar and do you have any secret places that you can tell us about? Every family has their own moments when -parents are afraid if they gave more affection to their younger child than the older ones I don’t think there is a typical Anya woman but rather she is someone who has a great sense of fun and a love of craftsmanship. I love spotting my designs worn by women when I am out and about, that gives me a real sense of achievement to feel that I have helped bring a little joy – or sense of organisation – into their lives.So you have to find a way to make them want to stay with you. You have to deploy your passion and energy and positivity so that they will love the journey and the excitement of building something, they will believe in the business, they will love working with the team. I have come to realise that maybe I worried more than I needed to about this. Very often, as much as the salary and benefits and progression, job satisfaction is about liking your team, and enjoying working together to build something. It’s about: Am I having fun? Am I proud of what I’m doing? Are we collectively making a difference? Are we reaching our goal?

If In Doubt, Wash Your Hair: : Anya Hindmarch: Bloomsbury

The title of this book “If in doubt, wash your hair” has caught my attention. As soon as I saw the title, I immediately wondered what in the world that this book could possibly be about. You’re known first and foremost as a creative and a designer, but you’ve got an incredibly business savvy head. How did you learn that part of your job? A bit like the above. If you don't take care of yourself first then you won't be able to give your full potential to others including your children. Prioritise your wellbeing results in prioritising your children. In these tough, turbulent times, creativity trumps everything. So we’ve spent time focusing on the creativity in our Village, doing some quite mad and bold projects for a fashion brand, from ice-cream and nail parlour to a non-alcoholic off-licence. We went from doing big shows for exclusive audiences that last about nine minutes with huge costs and carbon footprint, to building fun experiences that last for weeks to which everyone’s welcome. It brought our community together and gave us a platform to talk about the things we care about, like sustainability. I do my best work when I drown out the noise and listen to my gut. It was important to create an immersive, localised world that felt authentic and that you can’t get online. We already build the cost of carbon offsetting into our products and, like everyone, we’re facing massive price hikes. It’s inevitable that luxury will get more expensive, but I believe our customers are getting the message to buy fewer but better things.’If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for 65 € per month.

Anya Read an excerpt from If in Doubt, Wash Your Hair: Anya

Anya shares about her journey as a businesswoman in fashion, most notably for the “I’m not a plastic bag” campaign, her life experiences and juggling life as a working mother (as do many successful career women). Her writing style is succinct and clear, with lists at certain points just like her personality. It’s motivating and straightforward like speaking to a friend. She makes entrepreneurship sound so easy, yet not everyone could have made it a success like her. The title is based on her most frequently shared piece of advice. “On the one hand it’s flippant, trivial. It literally sums up how much better I feel about myself – how much more confident, how much glintier-eyed, how much better able to cope and respond – if I have freshly washed hair. But on the other hand, it is a reminder that I must look after myself, that I must put my own oxygen mask on first.” A hands-on, practical guide to managing the stresses of daily life' Evening Standard , Highlights for 2021

Reviews

Today you (Arvind Kejriwal) don't want to appear before the Enforcement Directorate and ask in what capacity have you been called?...You have been called by ED as you are the ocean of corruption, as the source of corruption from where corruption emerges in Delhi," said BJP leader Sambit Patra Anya Hindmarch started her business as a teen and has gone on to create one of the most impressive, creative & fun brands around. In addition, she has set a wonderful model for building a warm, inclusive but professional business culture. We love the part about your relationship with sugar. ’Sugar absolutely calls to me. It’s really noisy. I can hear it from another room’. Please pass on some tips on how to get over the sugar gremlin. Asking for a friend…

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