100 Things Every Designer Needs to Know About People (Voices That Matter)

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Be aware that most people, most of the time, are more influenced by time and experiences that produce a personal connection than money or possessions. When not teaching, speaking, writing, or blogging, Susan reads books, watches movies, and sings in a jazz band. Susan explains a study (Ran Kivetz 2006 study ) where people were placed in two different coffee punch card completion scenarios.

Think about it - the little red notifications you get give you a dose of dopamine, and the prospect of another dose spurs you to continue using the app. Even though it was written in a simple manner and it was easy to understand, I did not learn anything new.Takeaway: It is almost completely impossible to do two things at the same time, so even if you think you are good at multitasking, it is just as likely you have never actually done it. Most people get frustrated of reading the same sentence over and over again without taking any information in. I wrote and ran my first computer program, and the printer spit out a piece of paper that said 'JOB ABORTED. I think it would also be helpful for non-designers to know these things as not every project has a UX designer involved.

Obviously, it’s not always a viable to provide information in chunks of four, but it’s always a good idea to split up whatever you’re trying to communicate into groups that contain no more than four elements. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Many of them relate to web / mobile UIs, however a few are also useful for physical product designs and presentation / powerpoint design. It’s more likely that the information will stay in their minds and transition from short-term to long-term memory. Later, we’ll explore how this method of recognizing patterns is directly linked to the way you think and process information.In an eye-tracking study of all the subjects who watched that well-known gorilla video (even the ones who didn't notice the gorilla) were registered by the eyetracking software as having looked directly at the gorilla. The result was that people were more motivated by the second scenario because although they had the same remaining coffee slots to fill, the fact that they already had two punched was more motivating. Most chapters are merely superficial summaries of a single study, without proper comparison with others that might have proved the contrary under a different light - you know, like scientists would do. As such it works really well as a resource to further expand and clarify many of the principles outlined above. If you are an avid digital products user you will be able to feel whatever is written in the book as you would have come across the things mentioned at some point in time or another.