Prime Hydration KSI Flavour Limited Edition

Product Information

On January 4, 2022, YouTubers Logan Paul and KSI [13]—with collectively more than 40 million YouTube subscribers and millions of followers on other platforms [14] [15]—announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration.

The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle.

From blockbuster Super Bowl commercials to landmark sponsorship deals with the likes of Arsenal and the UFC, the drink range from internet celebs KSI and Logan Paul is selling mass amounts around the globe. During previous launches, huge queues have gathered as people try to get their hands on the product.

British rapper KSI - which stands for knowledge, strength, integrity - first arrived on the YouTube scene in 2009, originally posting about video games. On July 9, 2023, Senator Chuck Schumer urged the US Food and Drug Administration to investigate Prime due to its high caffeine content, and that it uses unclear marketing that targets young people which leads to their parents purchasing a "cauldron of caffeine" for them. We are continuing to come out with exclusive, one-off, limited edition bottles,” Logan said, teasing KSI’s new flavor.The drink has also been banned in schools in many countries, including some in Australia, Canada, [36] South Africa, the United Kingdom and the United States.