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Lee Stafford Bleach Blond Purple tonning Hair Shampoo 250ML

£1.52£3.04Clearance
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A toner will help to get the icy blonde look, but you should discuss this with your colourist as it is used for subtle shifts in tonality such as cooling or warming up colour, so it's important to select the right one for the look you want to achieve. Are there different colours of hair toner? It’s very common for colour treated hair to change tone, especially through exposure to the sun, environmental pollutants and water with high mineral levels or chlorine,' says Gina. 'When hair is lightened, the natural colour is removed to accommodate the new colour, but as all hair colour has an underlying warmth, this will eventually start to show through. Using a purple shampoo will balance the yellow and orange tones in the hair.' How many times do you use purple shampoo? For the uninitiated, let Aveda's Advanced Creative Director, Bruno Ellorrioroz, answers the all-important questions about hair toner, including how it works and which shade to go for... What is hair toner and how does it work? You can use a hair colour toning treatment at home in the form of silver or purple shampoos. These are great to use as maintenance in-between salon visits to prolong the brilliance and shine of your colour. Toners are used to enhance the shade and correct the undertone of your hair colour after (and in-between) treatment, especially if you have blonde or bleached hair. For example, lots of blondes like a cool effect and a toner the perfect product to help to neutralise any brassiness. Does hair toner work?

For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below...

How do you keep your colour vibrant once the toner fades?

The majority of celebrities would be having a toner after their colour appointment, it’s quite a salon standard these days as it's such a great way to subtly bespoke your colour. Poppy Delevingne is a good example. Can brunettes use a toner or is it just for blondes? This nourishing formula with Pro-Vitamin B5, Chamomile and Moringa Seed Extract (also known as the 'miracle tree') to encourage natural shine.

We spoke to Gina Conway from Gina Conway Salons and Spas, who helped shed some light on why hair goes brassy and how a purple shampoo can help:Yes, toners can make a significant albeit nuanced difference, as the changes in coolness and warmness create a subtle change based on suitability of each hair type. Although you can’t massively alter the shade of your hair from the colour you have had - you can really transform the tone. Colour isn’t actually being applied, it is a non-permanent rinse that lasts up to two to three weeks. However, if you're looking for a dramatic colour transformation, toners aren't for you. Can I do a hair toner at home? Bleach Blondes Purple Toning Shampoo: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, PEG-4 Rapeseedamide, Sodium Chloride, Laureth-4, Chamomilla Recutita (Matricaria) Flower Extract, Moringa Oleifera (Horseradish Tree) Seed Extract, Panthenol, Polyquaternium-39, Glycerin, Polysilicone-19, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Parfum (Fragrance), Disodium Phosphate, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Alpha-Isomethyl Ionone, Benzyl Salicylate, Disperse Violet 1. Toner is temporary, so even if you choose to experiment with a peachy tone or the full pastel rainbow, you'll always be able to return to your blonde base shade after a few weeks of washing. Would a toner help get the icy blonde look?

Toner is not a self-select process and your colourists will be best to advise based on your colour appointment and what you have discussed in terms of the final finish you are looking for. Does hair toner wash out?

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