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Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Blue Skies being the bestselling fabric conditioner in the UK*. Anything of a nature that for hygiene or associated health and safety - this includes the Outdoor Spas, Mattresses and Divan Sets We developed a cap assembly that was neat, compact and incorporated a precision pouring spout for accurate dosing,” says Hayes. “Ease of use was further enhanced by utilising a frosted translucent material for improved visibility of the fill level indicator.
While the design was finalised in March 2014, Comfort Intense was launched in April 2015 in the UK. Research showed that a larger cap and disbelief in the concentrated proposition made it much more likely that consumers would overdose.
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The agency also designed the compact cap. A key objective was to affect a change in consumer behaviour and emphasise the smaller dose message. Brand consistency is leveraged through use of ‘Comfort blue’ at the base of each design, blending through to each variant colour at the top half of the bottle.
The top of the design fades to clear which in turn hides the termination point of the shrink sleeve, further leveraging a more integrated and seamless design, according to PB Creative. The 3D design work consistently researched well and in 2013 the agency was asked to submit 2D concepts for research alongside the incumbent’s agency, securing a brief to continue with the development of both graphics and structure. Enjoy easier ironing thanks to an anti-static formula that helps reduce creases and make your ironed clothes more comfortable to wear. Use it on all your ironing for an uplifting fragrance and smooth clothes that look and feel great. With Comfort Intense Vaporesse Fresh Sky Ironing Water in your cupboard, ironing will never be the same again. Pair it up with Comfort’s amazing range of fabric conditioners and open the door to a world of delightfully soft clothes and wonderful fragrance. Comfort Intense Fresh Sky is also available in fabric conditioner, tumble dryer sheets and perfume pearls. Use together for best results.. Comfort Intense Vaporesse Fresh Sky Ironing Water 1 L is the secret to easy ironing, helping you glide effortlessly over creases for smooth clothes that hang better. Gives ironed clothes an uplifting fragrance. Anti-static formula helps ironed clothes feel more comfortable to wear. Just pour it straight in your iron’s water reservoir to add fragrance and help smooth your wonderfully soft clothes. Helps to protect your iron by removing limescale. Use Comfort Intense Vaporesse Fresh Sky Ironing Water together with Comfort Intense Fabric Conditioner for clean and fresh laundry. Comfort. With Comfort Intense Vaporesse Fresh Sky Ironing Water 1L in your cupboard, ironing will never be the same again. Pair it up with Comfort’s amazing range of fabric conditioners and open the door to a world of delightfully soft clothes and wonderful fragrance. Comfort Intense Fresh Sky is also available in fabric conditioner, tumble dryer sheets and perfume pearls. Use together for best results. The unique nature of the droplet bottle structure enabled the agency to create stand-out through the use of both positive and negative space on shelf.Comfort Intense Perfume Pearls: Dive into a fresh world of invigorating scents. Comfort Intense Perfume Pearls Fuchsia Passion is a new fragrance booster from Comfort, which, will fragrance your clothes like never before when used with Comfort Intense. This in-wash scent booster contains concentrated perfume pearls, which deliver more fragrance than just fabric conditioner alone. Simply add Comfort Intense Fragrance Pearls to your usual laundry routine. How to use: Pearls first: transform your laundry fragrance by carefully placing concentrated perfume pearls into your machine drum at the start of your wash before adding your laundry. Choose your own level of fragrance by adding as many scented fragrance perfume pearls as you like. The concentrated perfume pearls will slowly dissolve during the wash and infuse the fibres of your clothes with an extra fragrance burst. Add Comfort Intense for softness and detergent to clean your clothes. Experience a boost of fragrance like never before. Comfort Intense Perfume Pearls is available in three outstanding fragrances, Fuchsia Passion, Fresh Sky and Luxurious to add extra laundry fragrance to your clothes. Fragrance your clothes by adding Comfort Intense Perfume Pearls to your usual washing routine in addition to your favourite fabric conditioner and detergent. New Comfort Intense Perfume Pearls will ensure your washing smells better than ever before!. Comfort Intense Fuchsia Passion Perfume Pearls is an extra fragrance in-wash scent booster for clothes. Add alongside your favourite fabric conditioner and detergent to deliver a fantastic overall laundry fragrance. Transform your laundry experience by placing the scented fragrance perfume pearls into your machine drum. This fragrance booster made from concentrated perfume pearls will slowly dissolve during the wash and infuse the fibres of your clothes with an extra fragrance burst. The concentrated perfume pearls contain much more fragrance than fabric conditioner alone, enhancing your overall washing fragrance. Comfort Intense Perfume Pearls are now available in three outstanding fragrances: Fuchsia Passion, Fresh Sky and Luxurious. Comfort.
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