LACURA Beauty 2.8ml CONCEALER Pen FAIR Complexions ~ Cashmere(100)

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Inspired by premium beauty brands like as Pixi, Yves Saint Laurent, Liz Earle, Clinique and Elizabeth Arden, Aldi’s range of products are sure to bring a smile to newly cleansed, primed and made up face of yours. Aldi’s ever-growing Lacura range continues to draw inspiration from the likes of big name brands like Liz Earle, Bobbi Brown and Benefit, making similar products that perform ‘just as well’ for a fraction of the cost. I could have easily mistaken the taste of Aldi's Bramwells Tomato Ketchup for Heinz (Image: Emily Collis/BirminghamLive) Some new arrivals that are worth a mention include the Lacura Moisture Boost, inspired by the Clinique Moisture Surge or the anticipated return of the Healthy Exfoliating Glow Tonic - a similar to Pixi Glow Tonic but for much less.

Some of Aldi's dupes are uncanny. It's even landed the supermarket in hot water a few times in the past (we all remember Colin vs Cuthbert), but how do Aldi's versions compare to the real things?

The best Aldi beauty alternatives for 2023 are:

You can shop Aldi's full make-up range here. Some items are only available online and not in stores. You can barely take two steps in Aldi without stumbling across a 'dupe'. From Lurpak to skincare, makeup and cereal - you name it, Aldi has probably made its own cheaper version of it. Margaret martin said: “Just as good as Liz Earle which I have been using for years on my very sensitive skin at a fraction of the cost.” Of course, it does feel a little unethical not to champion brands that come up with innovative products that stand out in the vast beauty marketplace – but a dupe doesn’t necessarily limit the success of the original. “If you have a strong, established brand, you are likely to be able to rely more easily on your reputation when it comes to protecting your intellectual property,” says Mireille Turner, a London based corporate lawyer and executive director at the British Beauty Council. “Unfortunately this general position arguably works against emerging businesses who perhaps have less well known brands.”

In the video Sacha can be seen testing out the Aldi dupes and originals on both sides of her face to show off the difference. The products included were Bobbi Brown’s Face Base moisturising primer, Giorgio Armani Luminous Silk foundation, NARS’ Radiant Creamy Concealer, and NARS’ Orgasm Blush. Taking viewers through each stage step by step, Sacha gave her thoughts on each of the individual products. She said: “I’m gunna start off with the dup for the Bobbi Brown Vitamin enriched base. Oh my god they literally smell the same… Oh, they feel exactly the same.” As a result, I like to think I can spot a bargain in the beauty world, and the middle aisle of your local Aldi is a brilliant place to start making swaps. Both primers are silica based primers with a clear gel-like texture - we compared the two in a beauty test previously, which you can find here. Aldi said: “Get your skin looking picture perfect with this Lacura Snapshot Ready Glow Primer. Whether you're using this alone or under make-up, your selfies will never be the same again.” There’s a reason why L’Oreal has been a presence on beauty shelves for over a century – it delivers hardworking skincare, haircare and makeup with celebrity and expert endorsement, all at high street prices.

The verdict: Aldi beauty buys

Supermarket giant Aldi is well-known for its array of dupes. From a dupe of the popular Ninja Dual Air Fryer, to items that are very similar to brands like Marks and Spencer (you know what we're referring to), Aldi seems to have it all. Holding up the Lacura Cashmere Glow Luminous Foundation, she captioned the video: “Aldi dupes for Giorgio Armani luminous silk and Bobbi Brown vitamin enriched face base!”