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On February 28, 2014, Mattel acquired Mega Brands [44] and Pinky:st. celebrated its 10th anniversary. On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products. [94] Whitten, Sarah (April 19, 2018). "Mattel's CEO Georgiadis heads to Ancestry. Toymaker taps Ynon Kreiz to replace her". CNBC. Archived from the original on April 19, 2018 . Retrieved April 19, 2018. NCircle, Mill Creek Entertainment Announce Agreement with Mattel". License Global. August 31, 2021 . Retrieved November 7, 2021.

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Creswell, Julie (January 26, 2022). "Disney Princess dolls are reunited with Barbie". The New York Times. ISSN 0362-4331 . Retrieved January 16, 2023. Fleming, Mike Jr. (July 30, 2012). "Jon M. Chu In 'Masters Of The Universe' Talks". Deadline. Penske Business Media, LLC. Archived from the original on December 25, 2016 . Retrieved December 20, 2016. Heater, Brian (September 28, 2017). "Mattel's MindRacers set brings Hot Wheels to life on the iPad". TechCrunch . Retrieved June 23, 2023. Fortune Magazine named Mattel one of the top 100 companies to work for in 2013, noting only 1,292 positions were full, out of 164,045 job applications during the previous year, as well as more than 1,000 employees had been with the company longer than 15 years. [93] a b Irorita, Franz Christian (April 27, 2022). "He-Man goes Roblox to promote Season 2 of He-Man Reboot Series". ClutchPoints . Retrieved July 21, 2023.Ng, David (September 7, 2018). "Mattel creates new film division to turn toys into movies". Los Angeles Times. Archived from the original on September 7, 2018 . Retrieved September 7, 2018. a b Knapp, Dan (May 21, 1970). "Mattel, Radnitz Join Hands". Los Angeles Times. El Segundo, Los Angeles County, California. p.F13. Archived from the original on October 1, 2017.

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Jones, Chris (November 29, 2018). "How American Girl Place was a first in Chicago — and way ahead of its time". Chicago Tribune . Retrieved December 9, 2021.NCircle and Mill Creek Entertainment Announce Multi-Year Physical and Digital Distribution Agreement with Mattel". Mill Creek Entertainment . Retrieved November 7, 2021. Zahn, Jamesdate=July 30, 2020 (July 29, 2020). "Exclusive: Fred Soulie named Senior Vice President, General Manager, Mattel Television". The Toy Book . Retrieved June 2, 2021. {{ cite web}}: CS1 maint: multiple names: authors list ( link) a b "Mattel to announce toy recall". Mattel.com Services. Archived from the original on July 14, 2011 . Retrieved June 9, 2011.

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Ziobro, Paul (January 26, 2022). "WSJ News Exclusive | Mattel Wins Disney Princess Toy Deal, Joining Elsa of 'Frozen' With Barbie". The Wall Street Journal . Retrieved January 16, 2023.Mattel Television Greenlights 104 New 'Thomas & Friends' Television Episodes and 2 Specials" (Press release). Mattel. October 12, 2020 . Retrieved October 25, 2020– via Business Wire. Hot Wheels Unleashed Is What You Imagined Hot Wheels Were As A Kid". GameSpot . Retrieved August 16, 2023. It is the world's second largest toy maker in terms of revenue, after The Lego Group. [11] [12] Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 [13] and 2021 [14] by The NPD Group, a global information research company.