DIRECTIONS Lilac Semi-Permanent Hair Colour - 88ml Tub

Product Information

The results will vary depending on your hair colour, hair type, the process and products used before dying.

I have my hair in a centre parting so I do this top layer first then create another parting about an inch to the side of the centre and flip the hair over the opposite side and colour from root to tip, once this is covered I move to the side again and repeat. We have created a super helpful page with all the Do's and Dont's, tips and advice to help ensure you get the best results from your colour.

I wanted to go grey which I have mentioned in previous posts but I thought to do this first and then maybe do the grey after.

At my last appointment my hairdresser told me about a new strengthening treatment to use on coloured hair. My hair was super soft and glossy so I was really impressed and the whole treatment only added 10 mins extra to my appointment time. Some people like to use Directions Lilac on yellow hair to help reduce any brassy orange tones, although it is important to note that La Riche Lilac is a hair dye and not a toner so may only give a subtle change. That’s why all our colours contain a conditioning formula that nourishes hair from first application. So for best results we always recommend doing both a strand test (to make sure you're going to like the finished colour) and a sensitivity test (to make sure you're not allergic to the ingredients) before using any of the hair colour/bleaching products.

Wet – Alternatively you can shampoo your hair first and put the mixture on in place of a conditioner. The only thing I find doing it this way is your hair is not in the parting you would usually wear it and maybe harder to get an even coverage, you have to make sure you cover it all and really massage it in when applying on wet hair.

I used the violet after a couple of times using the lilac and it definitely gave a more vibrant shade. As with all dyes, please be aware that result may vary due to things such as hair type, colouring, condition of the hair etc. The rest of the outfit is so simple; A boyfriend tee and skinny jeans is the comfiest combo when you are running here, there and everywhere with things to do.I wash my hair every other day because it is fine and becomes greasy a lot quicker than others, I sometimes get an extra day inbetween with the help of my Batiste Dry Shampoo (what a total life and time saver! Since I have gone purple/lilac I have had a few requests and comments on how I did it and if I could blog it, so here you go!

The Bleach London Reincarnation Mask is also amazing and does my hair wonders when left on while soaking in the bath. You can follow all of this information on parcels journey through the tracking information provided.Directions lilac is best used on well bleached hair, if your hair has any colour left after you bleach it then either pre treat with directions white toner or use a darker shade. You can do this on dry hair or damp (after shampooing as you would with normal conditioner), I find that on dry hair it makes the colour a lot more vibrant and takes a lot quicker. With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour. Evenly apply this lilac hair dye using a tint brush or comb, making sure to thoroughly cover your hair. Always perform a patch test before dyeing your hair to check for an allergic reaction and make sure to read the instructions that come with your hair dye.