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Iago: The Green Eyed Monster is an original ~ 4 minute high-energy musical prequel to a futuristic take on Shakespeare's Othello that explores the psychology and origin story of the notorious villain Iago reimagined as a woman. It was about making good on our promise to the Juvee community and bringing our product to them in a meaningful way. This starts with the “rejuvenating energy” tagline that’s at the top of the front panel, which is followed by the Juvee logo and the flavor name.These drinks are a staple in our house…my husband and I each drink an energy drink a day and I’m so glad we upgraded to Juvee. Launching Juvee is a lifelong dream of mine that I know will enhance the experience of not only our world-class gaming creators and competitors, but anyone who’s passionate about having more energy to do the things they love.
Kudos to Francis and Adrian who are the masterminds behind all of this and always keep us a step ahead online! Rather than amping players up for an all-nighter of hardcore gaming, Juvee represents a more “refreshing” and “playful” take on the energy drink scene with a slew of extra ingredients for “health and well-being. The founder and CEO of esports team 100 Thieves has created its own energy drink, Juvee, that is "not only aimed at gamers" and was "developed and tested on over a dozen esports athletes and content creators" over the last 18 months.John Robinson, 100 Thieves president and COO, said, "Juvee had an incredible first year as a part of 100 Thieves and we're excited that they've found a new home and partner in Sprecher that will enable them to reach new heights. We’ve created a new energy drink that was built completely on our terms and catered to our community’s lifestyle and interests, which are all centered around the joy of ‘play,'” Haag said in a statement. It's been truly amazing to witness the reaction of Gen V fans and our Juvee community to this incredible can! The journey we're on is not just about launching products; it's about nurturing connections, building relationships, and fostering a sense of belonging.
My wife, who thinks eSports and my love for 100T is a little corny took a sip and said, "Wait yeah that actually tastes really good. There are three flavors in the initial Juvee lineup, including Kiwi Strawberry, Watermelon Lime and Tropical Crush. The label, which is a glossy shrink sleeve, features a unique background color and secondary color for each flavor (pink for Watermelon Lime, yellow for Tropical Crush, and green for Kiwi Strawberry). The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.Other esports teams have brand deals with energy drink companies, but 100 Thieves "seems to be the first esports organization to create its own drink. Julius and his family watch as his defense takes this last opportunity to save him, but there are missed opportunities to hear Julius' side of the story, and a critical piece of evidence is never shown to the jury. We’ve been a big fan of Juvee’s continuous success since they launched in 2022 and we’re thrilled to bring them in as our energy drink in 2024.
Since 2020, Sprecher’s craft sodas have exploded in popularity and have increased 300% in sales and expanded distribution nationally. Juvee’s branding is vibrant and colorful, which is something that can be said about many energy drinks on the market today. In February 2021, 100 Thieves signed a partnership with Rockstar Energy, leading fans to believe they might see a collaborative drink between the two.This starts with the brand’s tagline of “rejuvenating energy,” which is much less aggressive sounding than the copy you’ll find on most of today’s energy drinks. This journey showcases the incredible results that can be achieved through collaboration, innovation, and unwavering belief.
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