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She added the Tesco listing also made the natural energy drink “readily accessible nationwide and marking yet more rapid growth for our business”.
As a brand, we’re dedicated to making higher-quality, functional plant-based food & drink more accessible to all, and our drinks are just the start! The trio (who live together in London) turned to matcha whilst they were working long hours in finance (they would batch-make big jugs to get them through the week). It didn’t take long for this newly-found passion to become a search for a high quality, on-the-go, energy solution. It was an intense but generally incredible experience appearing on television,” Ms Poster, 25, told the JC. “Even though in the show our appearance is only 13 minutes long, we were actually there for over an hour and a half of pretty intense grilling. It’s critical to know your business inside and out. But we knew this going in and came prepared.”
JD: You recently received GBP50,000 from the UK investor TV show Dragons’ Den. What’s that cash being used for and any plans for further funding rounds? They tried the few matcha powders and drinks on the market, but found them grassy, bitter, and full of additives and sweeteners, so they set out to discover a better solution. We’re kind of in a fortunate position where we actually have a side of our business, which is our matcha powder. It’s a very profitable business. So, we’re fortunate to be able to fund a lot of our drink’s activities through our powder. The business model helps sustain us. But further funding, it’s something that we have been considering, so TBD. JD: How much of the business is selling matcha powder? London entrepreneurs Marisa Poster and Teddie Levenfiche have stirred the interest of the Dragons’ Den panel with their matcha-based green tea energy drink, PerfectTed.
Available in three unique flavour combinations (Pear Ginger, Apple Raspberry, and Pineapple Yuzu), the team sources its single origin, organic, ceremonial grade matcha from Uji, Japan. This premium quality matcha features a sweet, umami flavour, and a bright green hue (unlike poorer substitutes – which can be bitter, grassy, and insoluble). Launched in 2021, PerfectTed (the name is a play on ‘perfected’ and ‘perfect ten’) was born from a desire to bring the green-tea-powered energy drinks – made with matcha and flavoured with real fruit – to the masses. They have managed to get the range into more than 1,000 Tesco stores nationwide, plus Holland & Barrett, Planet Organic, Selfridges and Joe & The Juice, among other well-known retailers. There are three flavours – apple raspberry, pineapple yuzu, and pear ginger. The company also sells ceremonial-grade matcha powder. However, after trying a few matcha powders/drinks on the market, the trio were left feeling unsatisfied, and this was the start of the PerfectTed business.
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But after going through all the effort to find high–quality matcha, adding unnecessary ingredients was a non–starter for PerfectTed. “If we were using additives and preservatives, we wouldn't be doing anything that innovative,” Teddie says. “There are other companies out there that have cut corners to take the easy way out.” Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life. MP: We were actually meant to be making the drinks for the first time ever with our commercial recipe in a small sample tank and the tank set on fire and was out of commission for about two-and-a-half months. But after finding the perfect matcha, the last thing they wanted to do was add a bunch of preservatives and sweeteners to create their on–the–go option. Thankfully, they were able to find a treatment that allows them to make shelf–stable tea and lattes with only three items each—water, matcha, and agave for tea or oat milk for lattes.
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