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Advertised as suitable for ages 6 plus I think that this is fairly accurate as dressing the dolls can be tricky. The role-playing game, launching this July, enables kids to bring their dolls to life online, unlocking new fashions, hairstyles, and even facial features. Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. Fans will have an integral voice in the evolution of My Avastars, both in the expansion of the game play and the physical toy line.In the lawsuit, Roblox stated: “Observing the centrality of Roblox’s avatars to its success, WowWee saw a chance for a quick buck and chose to exploit Roblox’s success — its brand, its reputation, its goodwill, and its intellectual property — without ever involving Roblox. We take intellectual property concerns very seriously, but many of these problems can be resolved directly by the parties involved. Roblox’s lawsuit stands in stark contrast to the values of creativity, community, and companionship that our My Avastars dolls are designed to promote. WowWee created My Avastars dolls to bring kids offline in a hybrid model that uses the digital attributes of the increasingly popular metaverse and avatar customization into physical play.
A week later, Roblox sent a cease-and-desist letter to WowWee, threatening legal action if the company continued with the launch of My Avastars dolls. There are currently 5 Avastars characters to choose from all of which allow you to swap and change their clothes, hair and accessories. Each doll comes dressed in their signature fashion-forward outfit along with a mystery bonus outfit and reusable sticker sheets for more than 100 possible looks in each box. There are 2 possible surprise outfits, including new fashion pieces and stickers for even more looks. WowWee has spent several weeks trying to resolve this disagreement amicably and in good faith and without needing to resort to contentious litigation.This digital customization play pattern is so in line with traditional doll role-play yet I wasn’t seeing this type of integrative play being offered in the doll space.
Yet, as parents have been teaching their children for generations, giving into a bully encourages them to bully again. Since Roblox began as a platform that encouraged collaboration with its users (to Roblox’s benefit), WowWee believed My Avastars would be a welcome addition to the Roblox platform. Despite being a publicly traded corporate giant with a multi-billion-dollar revenue stream, it is targeting a family business whose goal is to provide children with another way to express their individuality through play. WowWee believes that Roblox’s allegations are completely meritless and looks forward to vigorously defending its position, product, and brand.Bring the fun of creating personalized digital avatars to real life with My Avastars 11'' Fashion Dolls by WowWee.
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