Missoni Family Cookbook

Product Information

In a pan over medium-high heat, melt the remaining butter. As soon as the butter starts bubbling, add the eggs in batches, taking care not to crowd them, and fry them. Repeat until all of the eggs have been fried. Remove from the heat. Step 6 In a small pan over medium heat, melt 5 tablespoons of the butter until very hot. Pour it over the Parmigiano-Reggiano and asparagus, melting the cheese. Step 5 It’s extremely competitive to find a space to make your voice heard in the digital world, so it’s important for us to keep talking about who we are and always use the right words,” said Missoni. “That’s why I did a campaign with Juergen Teller eight years ago. I wanted to show that we were real, we were a family not a marketing project, we had a soul and our product was something very personal. So, we pictured our family laughing, eating, drinking and just being together. That was eight years ago, now we have to keep communicating and projects like the cookbook will help tell the story.” Drain and individually plate the asparagus, counting 5 stalks per person. Generously cover the lower half of the asparagus with the Parmigiano-Reggiano. Step 4

As well as more laissez-faire socialising, the Missoni dinner table is also a centre of pressing family business matters. “My family always make their big decisions over lunch,” Francesco explains, “because my mum, my grandparents, my uncle – everybody works in different parts of the factory, they talk about what’s happened that day and solve any problems at my grandma’s table.” Rosita Missoni’s home is a one-minute walk from the family factory, through the much-loved garden where she grows much of her own food. Two recipes – the budino chocolate desert and baked rigatoni – will feature in the menu of Daphne’s, a much-loved Italian restaurant in London’s Chelsea area, until July. FSI spotted a business opportunity at Missoni, which has global brand recognition but remains a comparatively small business. In 2016 profits stood at €8m. “Our name is bigger than our company,” says Angela. “With investment, we can distribute more product, we can develop more menswear, more lifestyle.”Her two grown-up daughters, Margherita and Teresa, are both working in the fashion industry. “So far, I feel helped, I feel supported,” says Angela of the new business structure. “Also, you know, we still own a majority stake.” We call her Angela Teller, the sister of Juergen [Teller],” said Maccapani Missoni, who never misses an opportunity to tease his mother. Eating well is a luxury,” says Angela Missoni, the brand’s long-time creative director, from her home in Lombardy, where her own organic kitchen garden is currently planted with everything from lettuce and aubergine to her favourite cuor di bue tomatoes. “You can’t turn on the television without a cookery show being on,” she says. “It’s all part of the growing focus on wellbeing that has been gaining momentum over the last decade or so.” Gabriela Hearst AW18 at Cafe Altro Dolce & Gabbana x Smeg Divina Cucina oven

Communicating this sense of reality has always been important for the label and is becoming even more so as it looks to the future. At a time when brands are putting more and more value into lifestyle beyond fashion, Missoni is at an advantage, having always embodied the concept of a lifestyle brand. To serve, firmly hold a plate over the mold and carefully flip it over. The budino should slide out easily; if it does not, dip the mold in hot water for 5 to 10 seconds, then flip it. p>Francesco Maccapani Missoni is the son of Angela Missoni and Marco Maccapani and the grandson of Tai and Rosita Missoni, founders of the eponymous fashion brand. He was born in 1985 and grew up in the countryside outside Milan, surrounded by his boisterous extended family. He studied architecture in college and is passionate about design, film, and contemporary art. He now heads a startup based in Milan and is, as they affectionately say, una buona forchetta (a gourmand). Food and cooking are his passions, with a strong emphasis on family traditions, sustainable sources, local produce, and fresh seasonal ingredients.

The Missoni family lives life in color. They didn’t just revolutionize knitwear; they forged a lifestyle that, like their fashion, blends elegance with enthusiasm and spontaneity with sophistication. Missoni style is recognized and admired all over the world and is collected by fashionistas and museums alike. This same streak of easy glamour also inspires Missoni family’s entertaining, and their dinner parties have become one of the most coveted invitations of fashion week. Lush and informal at the same time, a Missoni feast is not just a kaleidoscope of style with four generations of family wearing Missoni — it’s a kaleidoscope of tastes, scents, and colors.The imagery of the food was also shot to showcase what a typical Missoni dinner table looks like, complete with mismatched, colorful Missoni china, printed tablecloths and fresh flowers.