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Indistractable: How to Control Your Attention and Choose Your Life

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It helps you actually understand the triggers causing your behaviour and provides a very realistic way of being able to set the path to becoming indistractable. The individual “tricks” were less important to me than understanding why and how distractions occur and how I can minimize them.

We want companies to innovate and solve our evolving needs, yet we must also ask whether better products bring out our best selves.However, because all human behaviour is motivated by the desire to minimise discomfort, the “root cause” of distraction therefore lies within us. It is one of my favorite and best product/business books ever (and also useful for non-product people). You’ll learn powerful strategies to help you recognize and overcome your personal triggers and weak areas and be held accountable for making the changes needed to become the most effective version of yourself. While technology companies use cues like the pings and dings on our phones to hack our behavior, external triggers are not confined to our digital devices.

A few weeks later, I had a stack of unread papers piled neatly next to me as I watched the news on TV. I especially enjoyed the section he put in the book on how to help our children become less distracted. I have put Nir words in to effect and now those hours at 2am are not full of stress and I fall back to sleep much quicker! He describes why solving the problem is not as simple as swearing off our devices – abstinence is impractical and often makes us want more.The trinity of more data, transferred at faster speeds, enabling ubiquitous access to new content on our devices, means the world can be more distracting. Yet the essential rhetorical move, for which Eyal gives no justification, is his separation of inner motivations from external factors and his conception of them as root causes. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

You’d get about all you need to glean from this book by simply reading the the “Remember This” synopses at the end of each chapter, or the chapter takeaways that are helpfully compiled together towards the end of the book. For anyone dealing with an inner critic, here's another reason to focus on being more self-compassionate. I'm quite surprised that after popularizing the "Hooked" model and even mentioning it at the beginning of this book; the author offers such impractical advice.And I very much relate to a googleplex of Tabs and did not realize that Pocket has a text to speech feature.

Another aspect I found frustrating about the writing style was the slightly condescending or braggadocious tone that occasionally cropped up (especially when it came to subtly flaunting his wealth). While I appreciated the “Remember This” section at the end of each chapter because it made highlighting my ebook easy, it almost felt unnecessary because of how short each chapter was and how little content was covered. I spend far too much time on Apple News (mostly saving stories to gmail folders or bookmarks in Chrome but I have a wide range of interests and they cover over 200 publications.Imagine we’ve just discovered that a facial recognition algorithm is amplifying some racial inequality. Live a fulfilling life by becoming aware and controling both the internal and external triggers that constantly bombard me.

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