Prime Lash Mascara For Older Women over 50, Without Caking Waterproof Mascara Black, Volumizing Eyelash Growth Serum for Mature Women with Sensitive Eyes (2pcs)

Product Information

The aim is to make mature lips look as full as possible, which means you'll want to have a gorgeous gloss or complementing lippy to hand.

We've trialled and tested so many mascaras over the years that we've genuinely lost count. From Bobbi Brown's Smokey Eye Mascara– a cult classic – to Charlotte Tilbury's Pillow Talk Push Up Lashes, which has taken the industry by storm, we've done our fieldwork. And what we can definitively say is that the best mascaras really do have transformative effects. Once you've primed your skin, you can move on to applying your foundation. A lightweight foundation, BB cream or CC cream will give a more natural look. That said, if you're battling with menopausal sweats, you might want to choose a foundation that will stay put all day. Word to the wise though - don't whip it up to your ears; you're aiming for a healthy looking flush, not a Sable Colby lookalike.

Trish McEvoy Instant Eye Lift: £40, Liberty

Go for a natural shade to line the outside of your lip and achieve a fuller look. Going for a shade that's too dark will leave you with a harsh outline if your lippy does start to wear off. If you have blemishes or dark circles under your eyes that you would rather not be on show, then pop a bit of concealer on after you've applied your foundation, BB or CC cream. Here are our top tips for applying concealer: The key is to keep your brows tidy (snip if you have to) and look for a brow pencil with a brush at the other end so that any obvious pencil lines are brushed out. Fear not as there are products that have been proven to condition and protect lashes, causing them to break less and grow in length and volume. Try Revitalashor RapidLash.

CC creams, or 'colour correcting' creams, are a lighter version of foundation while still having more coverage than BB creams. They prime and even out your skin tone, and often have hydrating benefits, making them ideal for mature skin and those concerned with age spots. If your hands are somewhat unsteady then you'll benefit from using a smaller brush - a bigger wand will make a mess in shaky hands. Unless you suffer with oily skin (and possibly even if you do), you should try to avoid using a powder. In the past we were taught not to shine, but these days, shine is 'glow'. No matter which formula you eventually choose, here’s a tip from legendary make-up artist Charlotte Tilbury on the best application technique: "As you drag the brush up from the base of your lashes, zig-zag the wand from side to side. This creates more volume as you are depositing more product onto your eyelashes."So how do we test? There are certain things that we look out for when testing any new mascara that lands in our laps. We're interested in things like the wand - bristle type and shape; the effect on lashes - whether it adds volume or length (or both?!); the formula - can you feel it on your lashes or does it nourish those tiny hairs? and finally the price. Get our newsletter for the latest style and beauty tips, plus competitions, exclusive discounts and more - sign up below Before applying your mascara, make sure your lashes are clean and free of product so that the mascara stays put. When it comes to eyeshadow, whatever shade you choose, don't be shy with it. Cream-based products sit better on mature skin as, unlike powder eyeshadows, they won't settle into creases. However, if you've always used powdered eyeshadows and don't want to change the habit of a lifetime then make sure to use a primer first. Avoid eyeshadows with a shimmer as these only serve to highlight fine lines. Use an eyelid primer. It's designed to keep your eyeshadow in place but equally suitable for the delicate skin under your eyes. Dot a little on to smooth out any fine lines.

And then of course, the next decision is do you need a long-wearing, hardy waterproof formula? If you have watery eyes or are prone to smudginess, you may want to opt to shop a waterproof (or at the very least water-resistant) buy. The best tips for applying mascaraPowder can seep into the lines and creases of mature faces so, if you really feel the need to wear it, keep it to an absolute minimum and only apply around the t-zone area where oil can settle. When it comes to mascara, everyone has their own preference in what they are searching for. Personally, I love a full and voluminous lash look, combined with a formula that doesn't flake throughout the day and won't transfer onto my eyelid. A lot to ask for, I know. Long, lengthy lashes are usually a favourite. My go-to is Too Faced Better Than Sex mascara, but I am always testing new releases to find the very best out there, because who doesn't want to find the best mascara? These contain several products in one, such as concealer and SPF, and are great for those who need next to no coverage, as they are primarily for prevention and maintenance. They hydrate and firm skin, protect it from environmental damage and lightly cover blemishes. Apply your concealer like an upside-down triangle with the tip pointing downward toward your cheek. This not only provides coverage but it helps to deflect light away from the areas you don't want to draw attention to.