Hamdard Rooh Afza 800ml

Product Information

Vegetables: Rooh Afza is not only tasty, but also has many health benefits, because there are many vegetables used in its creation. This includes mint, carrots and spinach. However, you can drink the sugar-free variant as it does not have added sugar and has moderate fiber. Fiber helps in improving gut health and also promotes weight loss.

Advertisements and stories about Rooh Afza were placed in children’s magazines, including Hamdard’s own magazine, Naunehal. Well-known children’s stories were rewritten to swap water or milk for Rooh Afza. “That’s how Hakim Said connected with a generation,” Faizullah Jawad, Hamdard’s director of marketing and business development, explains. As a child, I thought both – the date and the Rooh Afza – were Sunnah because no one broke their fast without them.” An advertisement for one of Rooh Afza’s competitors, Naurus. It references Hakim Said’s tagline of ‘drink of the East’, declaring Naurus the ‘drink of the times’, ‘the superior drink’ and the final word in taste. It appeared in Akhbar-e-Khawateen newspaper in May 1979 [Al Jazeera] Rooh Afza syrup is generally served mixed with cold milk and ice. Rooh Afza is often prepared as part of Iftar (the evening meal for breaking the fast or roza), during Ramadan [12] (the holy month of fasting for Muslims). The concentrate can also be mixed with water, which is a common preparation in the hot Pakistani summers. When mixed with water, the final drink is a type of sharbat. Rooh Afza syrup is often mixed with Kulfi ice cream and vermicelli to make a similar version of the popular Iranian dessert Faloodeh. Many millennials like Tajkia Jannat, an entrepreneur, used to think that drinking Rooh Afza adds Sawab (rewards) to the religious tally. How this drink got related to religion is a mystery. However, in an interview with The New York Times, Manik said, "We brand this as a halal drink." This might account for the religious myth.Partition posed no threat to the brand. However, everything had to be started from scratch in Pakistan, so it took great effort to establish the brand. Initially, the sold quantity of Rooh Afza was in a few hundreds, which increased ... to millions at present,” she added.

The secret could probably be the company’s decision to stay with the original flavour and recipe over the century. These colors are added to improve the drink’s appearance, but they have been linked to various health concerns. Rooh Afza ( Urdu: روح افزا; Hindi: रूह अफ़ज़ा; Bengali: রূহ আফজা) (Soul Refresher) is a concentrated squash. [1] It was formulated in 1906 in Ghaziabad, in the British India by Hakeem Muhammad Kabeeruddin [2] and introduced by Hakim Hafiz Abdul Majeed, [3] [4] [5] and launched from Old Delhi. Currently, Rooh Afza is manufactured by the companies founded by him and his sons, Hamdard Laboratories, India, Hamdard Laboratories (Waqf) Pakistan and Hamdard Laboratories (Waqf) Bangladesh. Since 1948, the company has been manufacturing the product in India, Pakistan and Bangladesh. [3] Roots: Along with herbs, fruits, flower, and veggies, the only root is being used in it is “vetiver” also known as khus or Chrysopogon zizanioides. A charitable trust was established in 1948 and "till date, 85% of our profits go to charity," Ahmed says. That's also true for Hamdard Pakistan.

What is Ramzan without Rooh Afza?

Speaking of the youth, Abdul Majeeb, who joined the family enterprise in 1995, spoke about his initial experience working with the product. Rooh Afza contains a large amount of sugar which is the main reason behind it’s sweetness. Just 2 tablespoons (30ml) of Rooh Afza contains about 31g of sugar. Rooh Afza was created by Hakim Hafiz Abdul Majeed, a traditional healing practitioner in the congested quarters of Old Delhi in 1907. The syrup was meant to be a cure for heat stroke, dehydration and diarrhoea. We make the drink in big cauldrons and tumblers and keep drinking it between iftar and suhoor. We have a family of 12 and we finish up to four to five bottles in a week, my children, nieces and nephews like it. I add mangoes, lemon juice and even milk,” Ms Begum said. In Persian language, ‘rooh’ means ‘soul’ and ‘afza’ means that ‘which nourishes the soul’ or ‘uplifts/enhances your spirit.’ So, the term Rooh Afza literally translates to the one that nourishes the soul and enhances the spirit, and it really does justice to its name.