Budweiser Zero 0% Alcohol Free Lager Beer Can, 24 x 330 ml

Product Information

It’s a good beer but it must be served very cold and downed quickly before it goes flat, which is when the ‘authentic’ Budweiser taste disappears.

The Bud name carries so much weight to it, and this product is going to benefit from instant consumer recognition,” Bryant said, adding that the Bud name is “certainly going to spur trial among some consumers” who otherwise might not have tried it. While Budweiser Zero hasn’t been on the market long, according to our data, on average, where Bud Zero is sold, we have been selling 0.Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeter,” said FIFA, soccer’s governing body, in a statement Friday. Handy drink between beers to keep you a bit sensible, or earlier in the evening before you're going out. A few weeks ago I reviewed a legend among beer drinkers – alcohol-free Stella which was surprisingly decent so it was with a degree of optimism that I tried another legend within the beer world – alcohol-free Budweiser (aka Bud Zero.

I wasn’t convinced Prohibition was going to help it reach that goal and I feel the same with Zero, despite the new recipe. Bitterness up front when we taste, with lots of those roasted grains giving an almost smoky flavour free-beer.And while it’s never going to compete with a low alcohol craft beer, fans of neutral-tasting lager might find it palatable. That said, with AB-InBev’s marketing budget behind it, Zero could help raise the profile of low alcoholic beer in general.

The beer, which is Bud’s first ever zero alcohol beer, launched in the United States two years ago, targeting a growing trend of people choosing non-alcoholic beers. Golden color with a subtle honey aroma and a trace of citrus, punctuated by notes of malt and noble hops.It’s mild on the nose, light on hop bitterness, with some faint notes of grain and the rice used in the brewing process, a part of the brand's long-standing tradition. Hopes of leading a healthier life has led some drinkers to recalibrate their relationship with alcohol, leading to the rise of mocktails and the “sober curious” movement. At the start of my AF beer reviews I attempt to give a bit of background information on the beer’s brewer, their history, and any other nuggets of information I can dig up.