Dabur Hajmola (Imli) 120Tabs - Tangy Yummy taste

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Big B helped the brand tell a different narrative in a quirky manner and is claimed that bringing him on board was a brilliant move by Hajmola as everyone related to it from heart and soul. His playful persona in the commercials made the brand revamp a successful strategic decision. During the time it was occupying 75% of the digestive market, Dabur itself being at the helm of the category. DryPen in 2009 quoted K.K. Rajesh, executive vice-president, Dabur saying, “With a category penetration of close to 80% (which means eight out of every 10 Indians have used digestive tablets), the company claims that around 20 a million Hajmola tablets are consumed every day in India.” Feel too full after eating a satisfying but heavy meal? Just pop a Hajmola Tablets Imli and experience relief in the next few minutes – no more painful gas, indigestion, or heartburn! Try Hajmola, you will fall in love with its chatpata taste. Chatpata means strongly sour and salty. Hajmola is available in a candy form which is a blend of traditional herbs and spices in a sugar base. Albela Aam and Chulbuli Imli are the most favorite flavors of Hajmola candy. This zingy herbal candy is enjoyed by kids and adults alike.

It is a common sight to watch Indian hosts serve Hajmola to their guests after a sumptuous feast to ease digestion. Hajmola can also be good childhood food. Young mothers can substitute the regular sugar-coated candies with this herbal dose. The ‘Chatpata swad’ has been satiating our taste buds for almost four decades now with the brand launching more flavours that of anardana, amrud and the most recent one Chatcola whose ads feature the angry man Ajay Devgn in a light mood for a change. Of late the brand has shifted its focus towards the millions of Indian youth and is also building its social foundation slowly and steadily. The Humble Long Pepper – Pippali – Piper longum – It improves digestion strength, causes purgation, useful in piles, abdominal tumor, indigestion etc. Hajmola contains a number of ingredients with therapeutic properties. Hajmola can be helpful during pregnancy, as long as it is used in a responsible way.Cumin is most frequently used to treat indigestion. In fact, recent studies have shown that cumin may help stimulate normal digestion 6. For example, the activity of digestive enzymes could be increased, which would speed up the digestion process. Similarly, cumin stimulates the liver to produce more bile. Bile aids in the breakdown of fats and the absorption of certain nutrients. 8. Navsadar Even though Hajmola is known to be an antiacid, consuming large quantities can cause increased acidity. I still remember quarreling over how Hajmola’s Imli flavor is better, in fact, the best, when my friends forced me to choose the regular one every time. Though I wasn’t able to ever convince them, our love for Hajmola has been no different. A bottle of Hajmola tablets still adorn my office desk- because who doesn’t love them?

If you take a lot of digestive tablets, you’re basically giving your digestive system a day off. Since hajmola puts enzymes to sleep, overuse makes one unable to digest food without it. An overabundance of tablets will only mess up your body’s digestive system Salt is present in a significant amount of hajmola. Consuming an excessive amount of Hajmola results in ingesting an unhealthy amount of salt, which significantly raises blood pressure and can lead to other complications during pregnancy Along with the traditional digestive property, the company claimed that it wanted Hajmola to enhance the value of every meal. Amidst the makeover, Hajmola launched a slew of initiatives. It tied up with Dabbawallas in Mumbai who provided Hajmola sachets for free with every tiffin they delivered. ET quoted a company spokesperson saying, “This was also a great way to sample new variants, like pudina (mint) and kaccha aam (raw mango). Other points of sale activation during sampling included dhabas (highway eateries) and swanky QSRs, like Nirula's as part of the activation campaign titled ‘Hajmola Ka Chatkara Kare Khana Complete’, where one sachet of Hajmola was given with every bill cut for two years in a row. In the same vein, collaboration with Indian Railways and FM radio stations countrywide to rope in prospects wove in the ‘fun’ element.” Living the Moment- The Digital Way Lemon – Nimbu – Citrus medica – Digestive, useful to treat intestinal worms, constipation, abdominal colic etc. Another reason for Hajmola’s success is that it has kept pace with the evolution of the consumer. Earlier, Hajmola was available only in glass bottles and was more of an in-house consumption product. But the introduction of Hajmola in pouches gave consumers an option of buying and consuming it on the go.”

The flavor of Hajmola is very addictive. Chewing one to two tablets is just not enough. The thought of Hajmola itself makes you salivate and crave for it. You want to pop at least 4 to 5 pieces to satiate your taste buds. The recommended dosage is 2 tablets daily for adults and 1 tablet daily for kids 10. However, pregnancy changes everything. Almost immediately after seeing two lines on the pregnancy test, you will need to adjust the amounts of many things you were previously taking. Ginger – Shunti – Zingiber officinale–It is unctuous, promotes digestion, aphrodisiac, hot in potency, balances Vata and Kapha.

Since Hajmola is made up of several natural substances that have many health advantages and are also part of our usual diet, ingesting it once in a while within appropriate limits may be safe during pregnancy.Hajmola comes in many exciting flavors such as Hajmola Regular, Hajmola Anardana (Pomegranate), Hajmola Chatcola, Hajmola Imli (Tamarind), Hajmola Pudina (Peppermint), and Hajmola Chatpati Hing. Sea salt, sometimes called bay salt, is a product of the evaporation of salt water. When compared to refined salt, it may be deeper in color. Sea salt helps the body digest food by getting the salivary glands to work by helping the body make gastric juice. It also reduces constipation by avoiding buildup in the digestive system 4. Herbs, spices, and dietary salts are mixed in concentrated doses in each Hajmola tablet. When consumed in moderate amounts, these ingredients facilitate simple digestion Chaudhary observed that Hajmola is not short-sighted in its marketing campaigns and has managed to bring in an amalgamation of everything that is happening, both at the local level as well as international level, to our notice. Starting from Election Campaigns, to World Cup 2019, to trending memes of social media, timely puns to the nostalgic threads, their campaigns cover all areas, and they don't miss a step. Their glocal approach has managed to win hearts as they take international issues and mould them to appeal to the local audience so that they can resonate with the same. Their pricing is low enough for the diverse economic groups of the country, earning them high brand loyalty. As a result, the brand has observed 50% growth in just a span of the last six months, making it a top contender to take over FMCG brands in the health drinks market. Pop a Dabur Hajmola - and enjoy the chatpata flavour that stimulates your digestive power. Take it regularly, especially after a heavy meal. And savour every bite with this tasty digestive tablet.

Related Reading: Top 10 Food Cravings When Pregnant With A Girl Health Benefits Of Hajmola During Pregnancy Fun, wit, quirky, desi and an apt product placement, sum up 40 years of Hajmola advertising journey. The brand is winning hearts through digital now and we couldn't help but revisit its past.In the beginning, Dabur Hajmola was sold in two different flavors and two different forms: original (normal) and pudina, in the shape of tablets and hard candies. Later, we were able to try new flavors like imli, chatcola, limcola, chatpati hing, anardana, and even amrud. For your convenience, you can get these pills in both sachets and small glass jars. The sachets each contain four pills, while the jars include a total of 120. Is It Safe To Eat Hajmola During Pregnancy? Even if this isn’t a popular choice among those who are concerned about their health, it’s very necessary for fostering the growth of healthy gut flora and providing your body with the nutrients it needs. 7. Cumin Seeds Originally Ayurvedic digestive medicine.First to be branded as a product.Mix of traditional Indian culinary,herbs,spices and edible salts. Hajmola is so popular that it constitutes more than 50% of the total market share of digestive tablets in India. Hajmola is a herbal digestive tablet manufactured by Dabur, a reputed Ayurvedic product manufacturer of India. Hajmola was officially launched in 1978. Ever since its popularity has soared and touched new heights. So much that it has become a staple in every Indian home. Most people like Hajmola more for its flavor than its digestive function.