Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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Supporting cultural excellence, cultural planning and cultural entrepreneurialism by providing support for artistic innovation and improved networking. Investing in workplace culture signals to people inside and outside the company that its employees are its greatest asset.

Cultural Branding, Cultural Strategy, Cultural Douglas Holt: Cultural Branding, Cultural Strategy, Cultural

Using this model, I am able to develop detailed transformative strategies in consulting engagements lasting only a few months. And rich in culture, talent and creativity: with our history of making things, our extraordinary street art, our live music scene, our sporting legends and our unique dialect that helps give this city its different sound. The Compact will be the primary vehicle for discussion between local partners and with government about how best to deploy culture for the city. Engagement with citizens during and after the European Capital of Culture bid also indicated that there is support for strengthening the role that music has in helping to make Belfast a culturally vibrant place to live, work and visit. Cultural projects can and should present compelling investment propositions to a wide range of public and private investors.

However, evaluation of our existing programme has revealed the need to adapt our one size fits all model. Despite the richness of Belfast’s cultural offer and a number of significant successes in recent years, the city has not yet established itself as an events destination. In this context when we refer to citizens we include all those people who make up our city - residents, non-residents and visitors.

Cultural Strategy | by Erin Potts | A A Conversation about Cultural Strategy | by Erin Potts | A

Despite the end of this competition, we have decided that we must build on the momentum generated during the bidding process and push Belfast to realise its full potential as a destination city where people want to live, work and visit.It goes without saying that you’ll want to provide opportunities for employees to learn and progress within your company. Stories can be connected together into narratives, like stars can be connected together into constellations, make a deeper kind of sense and meaning. Clarification around the desire for well-being at work, coupled with the ongoing measurement of what’s lived in practice, can help inspire changed behaviors. Narratives, whether dominant or alternative, can produce and reproduce injustice and inequity, or they can create possibilities for more equity, justice, and freedom for all.