Cadbury Dairy Milk Freddo Treasures Chocolate with Toy, 14.4g

Product Information

Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as though she is in the field, grazing on grass. With the portion of Cadbury Dairy Milk Buttons coming in under 100 calories per chest it’s a treat parents can feel good about giving their children.

The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions. Oz: A panda who loves adventure. His head bobbles and wobbles as he jumps around on the quest for treasure. Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass. Innovation has been part of our history for over 100 years and we have been able to grow into one of the world’s best-loved brands through introducing new products that capture consumers’ imagination – just as we hope to do with our new Cadbury Dairy Milk Freddo Treasure offering.” The Freddo and friends characters you may find inside your chest are as follows: Freddo Treasures contains 76 calories, making it in line with current Public Health England guidelines, which is to give children no more than two treats per day with a maximum of 100 calories each. Cadbury Dairy Milk Freddo Treasures on sale inThe other half of the chest contains one of 17 toys – either a figurine of Freddo or one of his seven animal friends, or a game such as a puzzle. Chance of a figurine is seven out of 10, according to Mondelez. Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move him up and down.

Padi: A penguin from the south pole, Padi loves swimming; when he gets cold his magic symbol shows up, so try putting him in the freezer. In consumer testing, our Space series theme surpassed the performance of our first series, Hunters [iv]. We know that it’s going to drive real excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store. Skye: Every adventurer needs a wise companion and Skye, which can rotate its head 360 degrees, will answer questions with either a yes (thumbs up) or no (thumbs down). Mondelez has spawned a new addition to its Freddo range in the shape of Cadbury Dairy Milk Freddo Treasures. Pip: A polar bear from the north pole, Pip loves swimming; be sure to keep an eye out for his magic sign when he’s in cold waterMondelēz International is building on an incredible first year for Cadbury Dairy Milk Freddo Treasures, 2019’s biggest new sweet treat launch [i], with the launch of an exciting new series for the brand – Cadbury Dairy Milk Freddo Treasures Space Series. Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others”.

Skye : Every adventurer needs a wise companion and Skye, who like real owls can rotate its head 360 degrees, will answer questions with either a yes (thumbs up) or no (thumbs down) Skye: Every adventurer needs a wise companion and Skye, who like real owls can rotate his head around, will answer questions with either a yes (thumbs up) or no (thumbs down). Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelēz International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one NPD launch in Standard Chocolate in 2019 [iii]. We’re confident that the new Space range will continue the success of this incredible new product. Treasures is comparable in price to Ferrero’s Kinder Surprise, the leading brand in the confectionery subcategory of rewards for younger children. The market had been “stale over the past few years” according to Freddo brand manager Dave McDermott. “There’s been a real absence of innovation.”Cadbury is to take on Kinder Surprise with Freddo Treasures, a combination of chocolate and a toy aimed at children aged from five to nine.

Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range. The main campaign goes live on 3rd August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis. Additionally, rolling out across the market from 10 th June is Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same great characters from the ‘space’ series alongside Cadbury White chocolate Buttons, bringing more choice to parents and friends wanting to treat younger ones with an everyday reward. Pip: A polar bear from the North Pole, Pip loves swimming. Be sure to keep an eye out for his magic sign when he’s in cold water. Dave McDermott, brand manager at Mondelez International said: “Freddo is one of the UK’s most endearing and iconic characters, so we’re incredibly excited to launch Cadbury Freddo Treasures to the nation.

Share

Freddo Treasures” was Cadbury Dairy Milk’s ‘Biggest launch of 2019.’ To develop this new range of toys and characters for their iconic Freddo Frog brand, Mondolez engaged Designworks as a key partner. ii] Cadbury Dairy Milk Treasures (milk chocolate) contains 76 calories and the white variant has 77 calories Cadbury Dairy Milk Freddo Treasures (14.4g/28g with toy) is a purple chest filled with ‘treasure’ in the form of Dairy Milk Buttons alongside one of 17 different toys. The toy is either a Freddo and friends figurine, or an interactive game. The chest also includes a QR code, which reveals to parents hidden historical treasure across the UK and Ireland, intended to inspire a family day out.