Fly Fishing: Memories of Angling Days

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a b Ellis, Mike (April 3, 1993). "Book on fly fishing has a certain lure". Indianapolis News. p.D-8 . Retrieved May 18, 2021– via Newspapers.com. An out-of-print book on fly fishing may not seem like the most likely candidate for an ad that people will continue to talk about 35 years later. But add in the heart-warming charm of JR Hartley and it’s not only one of the most memorable ads of the 1980s, it’s also people’s favourite, according to a Marketing Week and YouGovOmnibus poll. I recounted this story to David and Leslie [Butterfield, then planning director at AMV], and this little experience really triggered something in David’s mind.”

In 1963 Michael Russell married Minty Yarde-Buller, previously wife of the journalist Richard Berens. This was the best move of his life.When people participate in the search, the ads are no longer confined to promotions, they become culture makers, as the original ad did. And, like Michael Russell did with his book, it can lead to new business development opportunities. The shoot happened on the hottest day of the year. The producer, John Cigarini, strolled in at midday in shades and T-shirt, ignoring me (an elephantine hausfrau, eight months pregnant), and startled the nanny and children by placing his trainers on the kitchen table, seizing our phone and dictating a long Sunday Times classified ad: ‘1969 Mercedes convertible for sale – whitewall tyres, stereo system’ etc. The cheek! He then went outside, fell into his open-top Merc and snoozed all afternoon while his crew toiled on. Scott Eyman of The Palm Beach Post noted the book's humor as "intensely British", though he said it struggles to maintain the joke in its second half. He described the sudden tonal shift of the book's ending, featuring a ghost and a drowning, as disconcerting, though calling the ending itself well-done. [8] Mike Ellis, writing for the Indianapolis News, said that the book succeeds as a parody of "the tradition of genteel autobiographies about English country life". However, as a fishing book, Ellis observed that the book provides little to experienced fly fishers, "except some insight into British fly patterns and famous British trout and salmon streams". [5] Sidney Vines, writing for The Spectator, described his experience with the book positively, and said he was unsurprised at its popularity. [9] Legacy [ edit ] At Oxford, however, academic ambition deserted him, as he registered an Aegrotat in Mods and a Fourth in Greats. The most wanted used books, according to Bookfinder". Los Angeles Times. 2011-08-26 . Retrieved 2018-01-19.

Michael Russell also had a shrewd eye for likely re-issues, such as, in 1984, Freya Stark’s Alexandra’s Path; in 1999 Diana Holman-Hunt’s My Grandmothers and I; and in 2003, James Lees-Milne’s Another Self. Vines, Sidney (November 30, 1991). "A whopper landed by central casting". The Spectator. pp.46–47. Archived from the original on May 18, 2021 . Retrieved May 18, 2021.Yet the air he conveyed of relaxed and gentlemanly ease was deceptive: the company, after all, survived 43 years. In truth, Michael Russell possessed extremely shrewd judgement as to which books would sell in which shops. In 1977, however, the creation of Michael Russell Publishing betokened sole and undivided command. The difficulty now was that expenses at Wilton had mushroomed after the expiry of the original lease of the Chantry in 1984.