DJ&A Shiitake Mushroom Crisps Lightly Cooked Seasoned Snack Natural Pack of 150 G

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We’re launching with a couple of larger retailers I can’t name just yet, and also we’re launching with (online grocer)Ocado.” She added that the business needed more money to push the brand to the next stage. “The existing shareholders and directors had gone as far as they could with financial investment and we were all of a mind that we wanted the brand to continue and thrive.”

At that point last year I think we’d sold about 3,000 bags, which was all we could make, but I think we did that in about an hour after Dragons’ Den,” Pawson told Fish Farming Expert. The Grimsby business called in administrators at Duff & Phelps on 9 May 2016 with AIB Foods subsequently buying the assets and the Scrubbys brand. Sales increased as a result of the exposure from the BBC programme and the business secured an injection of funds from food investor Granary Investment Partners, which became a minority partner. Husband-and-wife team Claire and John Brumby, who set up Scrubbys in 2012, will remain with the new business.

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If I'm really honest, I wanted to retain the company in the family and they're business guys obviously so they just had different objectives." Scrubbys’ five-strong range of vegetable crisps is now available in Waitrose, Ocado and Holland & Barrett, as well as independent retailers and through foodservice distributors.

Vegetable crisp brand Scrubbys, which has appeared on Dragons’ Den and has a nationwide listing with Waitrose, has been acquired by an ethnic food manufacturer after filing for administration.The founder of a Liverpool-based independent crisp company has told Insider that the business is no longer trying to secure supermarket listings and revealed why he walked away from a deal secured in a bidding war on the BBC's Dragons' Den.