Netflix Stranger Things Scoops Ahoy Ice Cream Parlor Logo T-Shirt

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Graphic design in the 80s featured pastel colors, animal print, tropicals, neon, pop art brights, and bold geometrics, making the style truly recognizable, even to the non-designer’s eye. A 15-second commercial was made to promote USS Butterscotch, a limited-time offer flavor being sold in Baskin-Robbins stores nationwide. The Baskin-Robbins R&D team took the flavor name from the show and created the flavor. On the Netflix series Stranger Things, a show oozing 80s vibes, there was a strong showing of retro 80s logos from some major brands. Scoops Ahoy played such a massive role in the show, and for some, it was clear that this staple was a reference to Baskin Robbins. One of the coolest things about the show is the iconic Stranger Things logo itself. The blood-red neon, stencil letters, and panned-out animation make it anything but forgettable.

A classic American brand, The Gap, made its way into this season’s long list of featured brands (cue the shopping montage). This logo has seen some major changes over the years, getting rid of its all-lowercase rounded typeface and tight kerning. You can’t help but love that retro logo feel, though. Now that you’ve seen a bunch of them, you may be able to point out some elements that make an iconic 80s logo. Sometimes simple is better. The JCPenney logo has seen little to no changes over the years, making the brand instantly recognizable.

What makes an iconic 80s logo?

David Nagel, senior director of consumer engagement, Baskin-Robbins, said: “Netflix and the Duffer Brothers [co-creators] went to great pains to bring an 80s authenticity to the show and we’ve worked tirelessly over the last 12-plus months to extend that authenticity into our own work so super fans will feel like this is all a real-world extension of their favorite show.”

Throughout the season, the ice cream shop was one of the main hangout spots. You’ll likely recall scenes with the very memorable Erica asking for more free samples. From the hairstyles and clothing to the music and movie references, Stranger Things is so clearly based in the 80s, and the fans are all about it. On July 4, 1985, Scoops Ahoy, alongside the entire Starcourt Mall, was burned by a fire started by fireworks in the battle against the proxy body of an interdimensional entity. Steve and Robin were later hired to work at Family Video because they lost their jobs due to the mall burning down. Part of making this world feel believable is making every communication feel like it’s from 1985. Oh, and look for a very special number at the end of the ad.”I mean, User @ConnieR_B tweeted them asking: “Guys what does this MEAN?” and received an almost immediate response from the Stranger Things account saying, “it means something sweet is coming.” Ice cream is definitely sweet! My suspicion only grew after reading some of the other official replies, take this exchange for example: But enough about the Stranger Things opening sequence! It’s time to take a look at what famous 80s logos made the cut in this season’s roundup (and where they appear). 1. Orange Julius If you weren’t looking too closely, they were easy to miss. But since Looka is all about logos, it was the first thing that stood out! The Stranger Things logo and 80s theme Having significant air time in season 3, Burger King came in strong and was a brand you couldn’t miss! This fast-food logo has had a few changes since the 80s, but the iconic colors and graphic sandwich effect have held steady.